The case of targeting advertising in the e-com/health food niche

Ecoway_technologies

Comprehensive promotion of a wheat sprout juice company in Singapore.

The project involved adjusting the website, launching advertising, buying advertising from bloggers, maintaining social media on Instagram, and running raffles in the account.

What was the main objective of the project?

To increase sales of the product and the price per lead not to exceed $3,55, with the cost of a juice pack of 99 SGD (64,25 dollars)

What has been done as a part of the project?

• We developed sales funnel;
• We tested 5 groups of audiences;

• We developed offers and advertising creatives focusing on the juice's health benefits, as well as in-account giveaways;

• Developed a quiz to warm up the audience and collect Instagram nicknames, among which a juice box was later raffled off;

• We conducted a subject photography survey of the goods;

• We tested ads from bloggers in Singapore;

• For two months, our agency was also involved in maintaining the social network Instagram. Specifically: developing and designing stories, writing and designing posts, laying out content.

What have we got as a result?

• The price per lead from the website was $3,21.