The case of targeting advertising in the dental niche

dr.kaplan

A teeth whitening studio in a spa atmosphere, which was one of the main features of the clinic.

For clients' comfort, an eye massager, their own playlist and VR glasses were offered, making the teeth whitening procedure as enjoyable as possible.

What was the main objective of the project?

To increase the number of visitors to the studio and applications for whitening up to $6,00.

What has been done as part of the project work?

• We developed a sales funnel and tested 6 groups of audiences;

• We developed offers and advertising creatives with a focus on a 15% discount for interaction through the quiz and Direct, as well as the specifics of conducting the whitening;

• We developed a quiz to warm up the audience with advertisements and collect applications, which the client handled themselves.

What did we get as a result?

• The average cost per lead was $5,28;
• Conversion to sales was 28.9%;
• The studio's revenue increased from $3,554 (average monthly before work) to $6,515 (average monthly after work).

• For two months, our agency was also involved in maintaining the social network Instagram. Specifically: developing a strategy for posts, writing and designing posts, laying out content.

Examples of Instagram feed design for projects: