Reach of 2,000,000 and 10,000 subscribers in just 10 days: the case of promoting a furniture factory on TikTok

Mamka

Mamka is a unique children's furniture factory! The company has its own design studio, furniture factory and design office.

You can only come to them with an idea and get a finished, realised kid’s room that will leave warm memories with you and your child!

Project goals:

• Maximise user reach with a limited number of clips (20 pieces);
• To increase the number of subscribers from 203 to 10,000;
• To get more than 100 clicks to the company website.

What’s been done?

• Scripts were written for the spots (separately for each room);

• Model was selected for children's shoots;
• 2 onsite shoots were conducted;
• 20 clips of this material have been edited;
• Posting was conducted (2-3 videos per day);
• And also a manager was connected to handle comments in the account.

What results have been achieved?

• User reach of 3,6m, an increase of 151 554,5% compared to past videos;
• Number of subscribers: 15.1k users;
• Number of clicks on the company's website: 291;
• 30.6k profile views, up 82.675% over last month;
• 237.6k likes, 2,078 comments and 14,1k shares.

(Percentage figures can be seen in the screenshots from the account analytics below)