The case of selling tickets for offline concerts

Taganka_roof

Taganka Roof is a company that organises Jazz concerts by various artists in the summer on the roof of the city centre, as well as private events.You can come to the concerts to have a great time in any weather! The rooftop is equipped with a canopy, a bar and a cafe, as well as a panoramic view of the city... How can you not be in such an atmosphere at least once?

Project goal:

• To sell a minimum of $1,185 worth of tickets per concert.

What’s been done:

• Developed offers, Motion and static creatives for each concert (format: stories and posts);

Here are some examples of static creatives for the Target:

• Edited content on Instagram (to improve functionality and account navigation for ticket purchases);
• Launched ads with a traffic targeting;
• UTM tags were applied to each creative, allowing us to track which ads are most likely to buy tickets and optimize the ad.

What results have been achieved?

• Minimum ad click price: $0,13;
• Average: $0,098;
• The income from the first concert: $1722,40;
• The income from second concert: $2121,49;
• The company's revenue from the collaboration was $3843,89.