Facebook | Passing moderation with any tinny creative
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Hi everyone, today we're going to learn more about how to test creatives.
In addition to the scheme of pouring, it is also important to have working creatives. In this article, I will tell you how to find triggers in a creo. I will analyze each moment step by step why you catch rejects and how to avoid it.
We will consider the example of the nutra in Facebook, but we can apply this test approach to any resources and verticals!
Reasons for rejection
Often by the reasons for rejection of creatives and the description of the error in the ad you can understand what FB did not like. There are many reasons for rejection, I will list and decipher the most common ones:
- Security bypass
- Unacceptable business models
- Adult/Dating Content - (adult content, bare body parts)
- Image violations - (Before/After results)
- Use of prohibited elements - (drugs, tobacco products, alcohol, weapons, etc.)
Examples of interaction with creo
Here are some examples of what you should pay attention to in creative, and what exactly can be done.
1. Facebook text - can be changed, removed completely, rewritten via Unicode.
2. Heading on the creo - can be changed, disguised, removed completely.
3. text on the creo - can be changed, disguised, removed completely.
4. Physician/Celeba - can be changed, disguised, removed completely.
5. Offerer - disguise, remove completely.
6. Symbols of organizations - can be changed, masked, removed completely.
7. Facebook header - can be changed, removed completely, rewritten via Unicode.
Examples of interactions with a whitepage
One frequent cause of disaprovals can be your Whitepage. Don't forget to work with it as well.
I'm attaching one of the wight examples we use.
1. Content - We try different content whitespace from 404 in the cloaca and literally white pages, to decently populated ones like the example above.
2. Constructors - Often Facebook can negatively, treat the domains of any particular website builder. Try switching to a different one, or using local whitespace on your domains.
3. Domains - Here, as in the case with the constructors it is worth experimenting and going through, from freemium to .com, with or without the likes.
We most often use local whites, pumped out pages of local restaurants, clinics, gyms (With whatever is closer to fit the category of the offerer).
Preparing for the test
If the reason for rejecting the creative didn't give a clear understanding of what exactly caused the ad to disaprove, we move on to testing the elements on the creative.
- The first is to add 1 element from your "working" (desired creative/approach) to the white image.
- The second - remove 1 element from the black creo until the ad begins to pass moderation.
Choose the most convenient for you.
All variables should be the same as you use in normal uploads. (cloaked links, targeting, etc.).
LEVEL_1
I will describe an example of the test for the first variant.
● Upload 1 account with 3 ads according to the working scheme.
● If we get ambiguous results, like 1 rejection and 2 active ads, I advise you to upload 1 more autoreg with 3 ads to make sure of everything. (IMPORTANT! This condition should be observed at every test level).
● If the majority of accounts go to polisi, we leave to test the scheme of pouring.
● If you have a lot of rejects. Start working with text.
● If most of the ads go to active, then start Level_2.
LEVEL_2
Having passed the first stage, we made sure that Facebook is not triggering on our text. We add one more element to the creo, for example a doctor if we have a medical approach.
Repeat Level_1 with only one difference, add a doctor to the creo (If we have a medical approach).
As before, record the results of the bay:
● If the majority of ads go to dodge, work with the doctor's image.
● If the majority of ads go to active, we move to the next step.
● The number of steps depends on your approach. Repeat the steps until we have collected our ideal creo, which gives good results, both in terms of passing moderation and price and CTR.
Alternative interactions
In addition to interacting with the creo itself, the following options also sometimes work: