All types of Google Ads errors | Causes and Solutions
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Types of bans in Google Ads
There are several main types of bans in Google Ads. Let's try to break down each type, give reasons for their occurrence, and provide recommendations for solutions and workarounds.
Blocking for suspicious activity
Why it appears: bad proxies are used or the antik is not properly configured
How to avoid: log in to the account via cookies
How to solve: apply for unban through the form
If you use bad proxies, don't use an anti-detection browser, or set up your profile incorrectly, Google may think that your account has been taken over by fraudsters. If this happens, you may be prompted to verify your identity or receive a blocking message when you sign in:
To prevent this from happening, be sure to log in via cookies, and if the account does get locked, pray and fill out the unban form.
Blocking for overdue payment
Why it appears: the card was not replenished in time, technical error
How to avoid: keep track of payment card balance, use limits
How to solve: close the debt and replenish the card
If you do not monitor the balance of payments, the account can fly into a small minus. And immediately after that the RC will stop, and the account will be blocked.
To solve this problem, you need to replenish the balance of the card you are using and do not forget to use the limits.
Blocking for suspicious payment
Why does it appear: a large amount of money was deposited, you use payment cards that have already been blocked?
How to avoid it: make payments in small installments, do not reuse payment cards
If you deposit too large amounts, accidentally use a blocked card, or use cards with used bins, you may be banned for a suspicious payment.
If you get such a ban, other Google advertising accounts using the same payment method can also be blocked down the chain. Keep in mind.
Blocked for bypassing the system
Why it appears: cloaking, the account is linked to a blocked account.
How to avoid: use trusted clo, avoid situations where accounts share something in common.
Bans for bypassing the system can be imposed when attempting to cheat the platform's algorithms and replace content. In most cases, once you receive such a ban, the account can be considered lost. You can try to restore your profile through an appeal using the button that appears next to the error and hope for a miracle.
Blocked for misrepresentation
Why it appears: you advertise products that mislead the consumer
How to avoid: change creatives, pay close attention to the keys and whitespace you use
You can get this kind of ban if you promise the user something with a guarantee that is not actually there. For example, if you sell pills with a guarantee to lose weight. You can also get this ban if you mimic a brand.
Blocked for unacceptable business models
Why it appears: Google detected fraudulent actions on the part of the advertiser
How to avoid: don't collect user's personal data, don't pour on black offers, better customize cloaca
How to solve: accounts cannot be unblocked for this reason
Such a ban can be received for:
- attempts to fraudulently obtain personal data of the user;
- extorting money for dubious purposes. For example, if you pour on scam;
- falsification of data about the company or person.
It is almost impossible to restore such accounts:
Other reasons for blocking
Google has other reasons for blocking:
- Unfair methods of attracting traffic;
- Inappropriate content;
- Counterfeit products;
- Promotion of unauthorized pharmacies;
- Reuse of domains;
- Automatic redirects.
Your account can be blocked even if you receive a lot of complaints from users who are shown your ads. This situation is not as rare as it seems.
When dealing with gray/black verticals, accounts will fly away very quickly. That's why you shouldn't top up your balance with large sums, it's better to use trusted proxies, payment services and accounts to postpone blocking for as long as possible.
Why more and more arbitrageurs are pouring in with Google Ads
Unlike Facebook, Google Ads gives better quality traffic, which is gladly accepted by advertisers. And over time, the team can get a rate for traffic from Google Ads much higher than the rate paid for traffic from Facebook. Also, Google Ads has a much larger reach than Facebook, and the client is more warmed up to your offer and with a high proportion will move on advertising.
At the same time the competition in Google Ads is lower, because not all webmasters are willing to learn how to work with this source, and there are almost no good manuals.
Below are examples of Google Ads spills from a team that works with this sorce:
Bottom line
Google Ads is a source from which you can get a huge amount of quality traffic from any geo and to any vertical. Like Facebook, there are bans and strict moderation, and accounts are a consumable that you need to know how to work with and cherish.
Many advertisers are ready to pay for traffic from Google Ads much more than for traffic from Facebook, while the competition here is lower due to the lack of a large number of training materials.