Horehound Supplements Market Know the Key Growth Drivers Developments and Innovations
According to new Fact.MR study, worldwide sales of horehound supplements are estimated to surpass 6,200 tons in 2019. The horehound supplements industry continues to be influenced by a slew of factors, ranging from growing consumer inclination towards botanical nutraceutical supplements to R&D investments in exploring the application scope of various traditional herbs. The study assesses the horehound supplements market in detail, and offers an analysis of the macroeconomic and industry-specific factors influencing growth of the horehound supplements industry.
Consumers continue to show marked preference for liquid form of horehound supplements. Worldwide sales of liquid horehound supplements were estimated at revenues worth nearly US$ 340 million in 2018, and are expected to register a Y-o-Y growth of 7.3% in 2019. Drug stores continue to account for relatively large sales of horehound supplements, with over 40% share in 2018. Gains will also remain significant from health & beauty stores and modern trade channels, which collectively account for nearly one-third share in 2018.
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Chapterwise Analysis
Chapter 1 - Executive Summary
The report begins with an executive summary that offers multiple nodes and antinodes in the horehound supplements market including demand side trends, supply side trends, formulation & evolution roadmap, view-points of analysts, and opportunity assessment.
Chapter 2 - Global Horehound Supplements Market Overview
Current scenario of the horehound supplements market along with Y-o-Y growth has been analyzed and briefly introduced in this chapter followed by a concrete definition of the targeted product – horehound supplements market.
Chapter 3 - Key Indicators Assessment
The chapter focuses on various key trends impacting the growth of horehound supplements market. Some of the trends include leveraging new health claims, desirable health claims by manufacturers and brand owners, and others.
Chapter 4 - Market Background and Associated Industry Indicators
Under the chapter, the report covers the analysis of various aspects in nutraceuticals industry and their impact on horehound supplements market. It also include percentage share of horehound along with macroeconomic factors, forecast factors, value chain analysis, operating margins, market
dynamics, and policy and regulatory landscape.
Key Growth Drivers of Horehound Supplements Market
- Rising consumer preference for plant-derived and botanical products for the management and treatment of respiratory ailments, continue to complement adoption of the horehound supplements. Although funding for clinical trials apropos of horehound supplements potential in treating respiratory conditions is limited, its expectorant and cough-suppressant properties are considered to be a valuable addition to natural lozenges, expectorants, and cough syrups, in turn advocating research efforts into this natural health remedy.
- The European Medicines Agency (EMA) and German Commission E have advocated the traditional use of horehound for symptomatic treatment of bloating and flatulence, and in temporary loss of appetite. This has raised awareness among consumers about herbal medicinal products with horehound as the primary ingredient.
- Horehound supplements and other herbal nutraceutical products have gained increasing popularity on the account of alarming rise in the prevalence of obesity and digestive disorders. In addition, growth of the nutraceutical industry, along with the pervasive prevalence of lifestyle diseases, is likely to influence dynamics of the horehound supplements industry.
The study opines that adoption of the horehound supplements market remain sustained by highly effective marketing strategies that are centered on the invented idea that advocates the necessity of these products for maintaining good health. Amendments made to US Federal Food, Drug and Cosmetic Act exclude manufacturers from all regulations on OTC and prescription drugs. The FDA will be responsible, rather than the manufacturers, to claim effectiveness and safety of these products, which has dramatically favored adoption of botanical supplements, in turn complementing the horehound supplements sales.
Horehound Supplements Market – Competitive Landscape
- In November 2018, Swanson Health Products, a key player in the horehound supplements market, launched a Chinese website, developed by a Shenzhen-based cross-border e-commerce group Azoya, to expand its reach in the world’s biggest retail market. In May 2017, the company announced the launch of a new line of products with 14 probiotic supplements.
- In August 2018, Mountain Rose Herbs launched its brand new ‘Mountain Rose Herbs Giving Project’, a program funded entirely by MRH to award three $4000 grants to people or organizations that require extra assistance for their plant- or conservation-centric projects.
Nutraceutical International Corporation
Founded in 1993, Nutraceutical International Corporation is leading player in the horehound supplements market, headquartered in Park City, Utah, which manufactures and markets nutritional supplements to health food stores. The company also offers a range of dietary supplements, creams, soaps, and other personal care products.
Ricola AG
Established in 1930, Ricola is headquartered in Laufen, Switzerland, and has subsidiary locations in Europe, Asia, and the USA. The company specializes in the production and sale of herb drops, tea blends, and chewing gums across the globe.
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