EN: Types of Bans in Google Ads and How to Overcome Them?  

Google Ads is one of the most popular and profitable sources of traffic, including for grey and black verticals. If arbitrageurs managed to bypass restrictions and make their changes to Google, it means someone successfully found ways to overcome all obstacles and is thriving in this direction.

This article will delve into the current reality of Google Ads pouring, specifically how frequently Google has started handing out various bans and restrictions. Even to accounts that didn't face such issues before. Here, we will discuss various types of bans in Google Ads, share the reasons for their occurrence, and provide recommendations on how to resolve and bypass them.

Main types of bans:

1. Ban for Suspicious Payment;
2. Ban for Unpaid Balance;
3. Ban for Circumvention Policy;
4. Ban for Misrepresentation of Facts;
5. Ban for Unacceptable Business Practices policy;

Ban for Suspicious Payment

• Why it happens: Using compromised payments, depositing a large sum, using payment methods already blocked, using payments sold multiple times, large daily budget, bad proxies, bad anti browser settings.
• How to avoid: Use clean payments, clean unused bins. If using your own, make payments in small portions and avoid reusing payments, use clean, stable proxies, increase the daily budget by 10-15 percent per day, configure the anti-detect correctly.
• How to resolve: File an appeal. The success rate of overcoming this ban is quite high, ranging from 75-85% for our team.

Ban for Unpaid Balance

• Why it happens: Insufficient balance on the payment method, failure to top up the card or IBAN on time, technical errors, payment method issues.
• How to avoid: Use payment methods with a balance, monitor the balance of payment methods, use limits.
• How to resolve: File an appeal, settle the debt, and top up the card, change the payment method, settle the debt with another payment method.

Ban for Circumvention Policy

• Why it happens: Cloaking, account linked to a blocked account, identical domains, bad hosting and domains, bad websites
• How to avoid: Use verified cloaks, avoid situations where accounts have something in common. Spend more time on whites, look towards hosting and whites
• How to resolve: File an appeal and hope for a miracle. Accounts rarely recover from such bans.

Ban for Misrepresentation of Facts

• Why it happens: Advertising products that mislead consumers.
• How to avoid: Modify creatives, carefully track used keywords and whitelists.
• How to resolve: File an appeal. Maybe pray :)

Such a restriction can be obtained if you promise the user something with a guarantee that, in fact, does not exist. For example, selling pills with a promise of guaranteed weight loss. This restriction can also occur if you impersonate a brand.

Help - Google ADS Policy Center

Ban for Unacceptable Business Practices policy

• Why it happens: Google identified unethical practices by the advertiser.
• How to avoid: Set up a better cloak, pour less on the dark side 😜.
• How to resolve: Accounts blocked for this reason are impossible to unlock.

Such restrictions may be imposed due to:

1. Attempts to fraudulently obtain personal user data.
2. Attempts to extort funds for fraudulent purposes, e.g., participating in scam schemes.
3. Falsification of data about the company or individual. Recovering such accounts is practically impossible.

Your profile can be suspended even if you receive a significant number of complaints from users targeted by your advertisements. This situation is not as uncommon as it may seem.

When dealing with unauthorized or prohibited verticals (grey and balck verticals), accounts are prone to frequent suspension. Therefore, it is recommended not to invest significant amounts in accounts but rather prefer using reliable proxies, payment services, and accounts to delay suspension as much as possible.