How to choose a geo
Choosing a geo can seem daunting, especially if you don't have experience with specific countries. But don't worry! Here are a few steps to help you decide on a test destination.
1.Immerse yourself in the culture
Watch country reviews
YouTube and other platforms will help you get a feel for the rhythm of life of the locals. Understanding the culture will help you tailor creatives and lendings. For example, in Muslim countries, it's best to avoid using images of jinn or other symbolism that may be perceived negatively.
Listen to local music.
Popular tracks, music videos and stars will give you an idea of your audience's tastes. If you are inspired by the culture of the country, it will be easier for you to create content.
Check the cost of installs.
Request data from conversion managers and calculate your budget. For example, an Australia test might cost $2500, while Poland might cost only $900. Evaluate your options.
Use spay services.
Free tools like Facebook Ads Library can help you study how your competitors are pouring in. Compare their creatives to your capabilities.
Don't be afraid of out-of-the-box geos.
Popular countries like the US or Germany can be oversaturated. Consider lesser-known destinations like Mali, Angola, or Ecuador. Sometimes these geos yield unexpected ROI.
Study the economy.
Check the average income, unemployment rate and age structure of the population. The higher the solvency of the audit
Test without fear.
Geo is not forever. If the result doesn't live up to expectations, you can always switch. It is better to try and find out than to doubt for a long time.
Be patient.
Tests take time. Act quickly, but wait for the results with restraint.
Bottom line
Choosing a geo is not just about analysing numbers, but also about intuition. Follow your gut feeling, try new things and do not be afraid of mistakes. The main thing is to act.Last tip: Do not treat the choice of geo as a choice of a life partner. This is just a test, and it can always be repeated.