What is LCG and why is it a goldmine?
Yo, if you haven't tested low-competition geos yet, you're just burning money.
Seriously, while everyone’s chasing the U.S. and top-tier countries, smart guys are raking in cash where there are barely any competitors and traffic is dirt cheap.
Low-competition geos (LCG) are markets where media buyers either haven’t reached or simply ignored. There’s plenty of people, solid betting volumes, but the real game-changer? You pay way less per click or lead compared to overused locations. The result? Higher conversions, fatter profits.
How do you make money from it?
Imagine a Facebook auction. The more people bidding for the same traffic, the higher the price. Now, imagine jumping into a market where no one's flooring the gas pedal. You get the same traffic for pennies and squeeze the max out of it. Plus, if the audience isn't bombarded with a million offers, conversion rates skyrocket.
How to choose the right geo?
1️⃣ Check spy tools – see where the bulk of traffic is going and where it's empty.
2️⃣ Look at affiliate networks – if there are few offers in a geo, that’s a sign no one's there yet.
3️⃣ Run a test – even with a small budget, you’ll quickly see if it's worth scaling and what the competition is like.
Localization matters
You gotta understand the local scene: popular sports, income levels, gambling attitudes. In some countries, betting is a way of life; in others, it’s frowned upon. Plus, religion might play a role – keep that in mind.
Bottom line: if you want to escape the rat race and start making real money, test LCG. This is your shot to grab cheap traffic and milk it before the crowd catches on.
Examples of hidden betting gems:
🇹🇷 Turkey: A betting market you can’t ignore
Dude, if you haven’t tested Turkey yet, you’re missing out on profits. This market is blowing up—smartphones are everywhere, sports are huge, and local guys love betting.
Who’s the target audience?
🔹 Men 25-45 years old – active, thrill-seekers, love sports and adrenaline.
🔹 Football & basketball – top-tier sports, with basketball especially big among younger crowds.
🔹 Open to new offers but only trust brands that look legit.
How to run traffic?
🔥 Facebook & Google Ads – classics, but you need to bypass moderation smartly.
🔥 Niche sites & forums – local platforms where the audience hangs out.
🔥 Influencers – Turks trust their own, so local bloggers work wonders.
🇲🇾 Malaysia: An underrated goldmine for media buyers
Bro, if you want to tap into a high-value geo with low competition, check out Malaysia. The economy is stable, everyone’s online, and the average salary of $800-1000 means people have money to bet.
What to know about the local audience?
🔹 80% of users are online – mobile internet dominates, but speeds can be slow.
🔹 Age 25-35 – young, active, and used to digital payments.
🔹 English is widely spoken, so localization is easier.
How to run traffic?
🔥 Static formats + in-app ads – video loads slowly, so users drop off.
🔥 Push notifications – perfect for retargeting and converting leads.
🔥 Clear CTA + registration bonuses – the fastest way to boost CTR and CR.
🇪🇬 Egypt: A hidden betting gem
Bro, if you're looking for a top-tier geo with low competition, Egypt is the place. Guys aged 25-45 are obsessed with football, and interest in online gambling is rising fast.
How to run traffic in Egypt?
🔹 Facebook & Google Ads – main traffic channels.
🔹 Native Ads & ad networks – work well for warming up the audience.
🔹 Bright creatives featuring famous footballers – cultural relevance boosts conversions.
🔹 Arabic + English – use both languages to expand reach.
Why is this a goldmine?
🔥 Minimal competition among Russian-speaking media buyers.
🔥 Football obsession makes betting an easy sell.
🔥 Huge bonus culture – big promos = higher CR.
If you want to start making real money while others are stuck in oversaturated markets, now’s the time to jump into these hidden gems.
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