How Interactive Landing raises conversion rates with a PWA application Â
A landing page is a key element of the marketing funnel. Even the brightest and most eye-catching creativity will not lead to success if the user comes across a boring landing page. To avoid such situations, it is better to replace static lends on interactive, which are able to hold the attention of users who are tired of monotony. Add animations, quizzes, calculators or demo games to the landing page - the task is quite feasible, and such chips often significantly increase conversion rates.
Let's look at real-life examples of how interactive landing pages influence the audience and why they should be used together with PWA-applications.
How Interactive Landings Affect Users
Users are not just attracted to a landing page, but to its content: visual design, interactivity of the interface, quality of content and overall user experience. Thanks to gamification elements, interactive lendings are noticeably superior to static pages. If a landing page includes features such as auto-complete forms, step-by-step instructions and clear prompts to help the user achieve their goal, the likelihood of getting a registration or deposit increases significantly.
Interactive content on a landing page has a number of tangible benefits:
- Attracts and holds attention. According to statistics, one of the key motivations for using Facebook is to post visual content - photos and videos. Gif animations, images, videos and interactive elements work on the same principle, effectively capturing the audience's attention.
In addition, according to marketers, video content has the greatest ability to attract and retain users' attention compared to other formats.
Modern users prefer visual content to text, as it is easier and more familiar for perception. That is why a short video showing the process of registration, deposit and withdrawal of winnings will arouse more interest among potential clients than a detailed text instruction stretching over several pages
- Reduces the bounce rate. For example, if a player is prompted to calculate the potential winnings of their favorite game through an interactive calculator or personalizes bonuses based on a short survey, they will have less reason to look for another casino.
- Increases engagement. Gamification elements such as a wheel of luck, a virtual lottery or a penalty shootout give the user the opportunity to test the offer, receive bonuses and feel engaged. At the same time, he loses nothing and risks nothing, and the interaction is reduced to a simple click of a button.
The most popular formats of interactive landings are considered to be pages with video content and mini-games. Let's take a closer look at them.
- Landing with video. Such pages allow the user to see the gameplay in video format: from the first steps to the final actions, for example, withdrawal of winnings. Often show the successes of other players, demonstrating how they won large sums. This approach motivates viewers to try their hand.
- Landing page with the game. A classic example is an advertisement for the Aviator offer. The user participates in a simple game, “guessing” the moment of airplane crash several times, earns a high coefficient and receives an invitation to register.
Then everything becomes as simple as possible: the player only has to fill out the registration form, make a deposit and try his luck for real money.
Some webmasters overload their landing pages with information, trying to include as many details about the offer as possible, including testimonials and benefits. However, they often overlook the main thing - to make the process of registration or downloading an application as simple as possible. Interactive forms can help solve this problem.
For example, after the user scrolls down the page, a pop-up window with animation appears in front of him, offering to quickly fill in the registration fields. All the user has to do is enter a couple of data and click on the button to instantly proceed to the game process.
Why Interactive Landings should be used in conjunction with PWAs
For an interactive landing page to be as effective as possible, it should organically complement the application. If this condition is not met, the user may be disappointed and the buyer may lose leads. The arbitrageur has three ways to go:
1. Adapt the landing page to the app. This is the standard approach for working with native apps or WebView. This method is relatively affordable, because the cost of creating apps starts at $500, and it's easier to change the landing page. However, there is a risk that the app itself will not bring the expected conversions, making the cost of the ribbon useless.
2. Customize the app to fit the ribbon. This option is not ideal, as a landing page is only the first point of contact with the user. If the landing page or creative doesn't attract the player, he will never reach the app.
3. Create the landing page and app in the same style. This is the most rational choice, which is easy to implement with PWA apps.
- Customization flexibility. Bayer can edit the app at any stage of the campaign. For example, for GEOs with slow internet speeds, you can reduce the size of the app to 1-2 MB, which speeds up downloading. It will only take the user a few seconds to start the game.
- Push notification customization. PWA allows you to set the text, frequency and conditions of sending notifications, which helps to retain users and increase their engagement.
- No dependency on marketplaces. The PWA app is downloaded directly from the landing page, eliminating blocking issues on Google Play or the App Store. Even if the domain gets banned, the app can be quickly migrated to a new address and continue working.
The economic benefit of bundling an interactive webpage and a PWA application: Suppose a bayer gets $30 for each deposit, and the CR of a static lander is 4%. For 10,000 users, this yields 400 deposits. If you add interactive elements - videos, games, animations - the CR rises to 6.5%, bringing in an additional 250 leads.
- Revenue from additional leads: $30 Ă— 250 = $7,500. - An additional CR boost of up to 10% due to push notifications will add 12-20 returning players, increasing revenue by another $360-$600.
Thus, the combination of interactive lend and PWA-application not only increases conversion rate, but also brings significant additional revenue at minimal cost.
Conclusion
An interactive landing page is able to increase the conversion rate by several times, and its creation is possible even for a novice specialist. PWA-applications function perfectly on weak devices and at low internet speeds, retaining all the main features. Thanks to this, the user receives push notifications without interruptions, makes deposits and brings profit.
Combined with an interactive landing page, such advantages of PWA provide a comfortable user experience. Players can fully focus on their favorite slots without being distracted by technical difficulties or limitations.