How to Use AI for Ad Campaign Optimization – Part 1

We recently discussed why AI is essential in affiliate marketing. Now, let's move forward and learn how to apply these tools effectively!

Optimizing Ad Campaigns with ChatGPT, Grok, and More

The first step is to create a clear and structured prompt. While AI understands context, it's always best to be precise.

Instead of:
❌ "Make me an ad that converts."

Break it down into steps for better results:
✅ "Generate five ad copy variations that comply with Facebook's policies for the Verde Casino campaign. Target audience: Germany, men 25+."

Key Action Verbs for AI Prompts:

🔹 Generate – ideas, variations, examples
🔹 Write – text, headlines, descriptions
🔹 Analyze – data, statistics
🔹 Compare – creatives, ad sets
🔹 Suggest – hypotheses, improvements, solutions
🔹 Create – lists, tables, plans
🔹 Identify – audience, keywords
🔹 Explain – what and why

Example of a Bad Prompt:

"Do something with my ad campaign."

Example of a Good Prompt:

"Analyze my Facebook Ads campaign statistics screenshot and suggest three optimization strategies."

Key Metrics Analysis:

✅ Best CTR: 35-44 (1.93%)
❌ Worst CTR: 55-64 (0.71%)
✅ Best CPC: 35-44 ($1.55)
✅ Lowest CPI: 35-44 ($2.32)
📌 Most installs come from the 35-44 age group.

Optimization Recommendations:

1️⃣ Focus the budget on 35-44

• Best CTR, lowest CPC, best CPI
• Increase budget and reach for this audience

2️⃣ Disable or adjust the 55-64 age group

• Low CTR (0.71%) and high CPI ($5.62)
• Test new creatives or exclude this segment

Next Steps:

✅ Increase budget for 35-44
✅ Test new creatives for 55-64 or exclude them
✅ Experiment with other age groups for potential

AI Can Also Generate Creative Ideas!

Example prompt:
"Generate video ad ideas using popular and recognizable slots with maximum retention in the first five seconds. GEO: Germany, Bonus: 100% deposit match + 100 free spins, Target audience: men."

🎬 Idea 1: "Jackpot in 3 Seconds" (WOW Effect 🎰💰)
🎥 Concept:

• First 3 seconds: A big win in a well-known slot (e.g., Book of Dead, Gates of Olympus)
• Large multiplier (x500+) and player excitement
• Text: "This could be you! 🔥 100% bonus + 100 FS waiting for you!"
• Ending: Call to action with an easy deposit demonstration

👉 Why it works?
✅ Real gameplay footage → Builds trust
✅ Visually strong triggers → Money, multipliers
✅ Emotional hook → Engages the viewer

📌 Important: Many advertisers prohibit mentioning deposit amounts, so always specify this in the AI request to ensure compliance.