Offers that are always in demand
The overall health of the population is dropping, but no one wants to live less, it's very sensible and important)
This means that the demand for pharmaceutical products will continue to grow. In this post, we'll break it down)
1️⃣Что what pharmaceutical affiliates are;
2️⃣Особенности working with them;
3️⃣Как running pharma traffic in 2025.
What are pharma affiliates and what do they offer?
Pharma affiliates are programmes that promote pharmaceutical products: drugs, vitamins, creams and sports supplements. They are often confused with nutra, but there are differences ⤵️
Pharma: products with clinically proven efficacy that can both improve and worsen health. They often require a prescription or doctor's advice to purchase.
Nutra: products that are not medicines. They can be advertised without licences, but the effects of use are often questionable.
Most pharma partners work on a RevShare model (20-50% of sales). Alternative models are less common due to the specificity of the niche.
Pharma-partnerships are divided into three types:
Manufacturer affiliates - Promoting a product line under the umbrella of a single brand. Excellent variant for a specific geo and offerer)
Partnerships from online pharmacies - Huge assortment, which gives a higher conversion rate.
Partners from clinics - in addition to drugs, promote the services of doctors and consultations. Work with such offers can be in large cities, but prepare for the fact that traffic in large cities is more expensive than the average in the country.
Advertising of pharmaceutical products requires licences and compliance with legislation, especially in large advertising networks. It is important to take this into account to avoid legal problems.
How to drive traffic to pharma in 2025?
Here are a few tips to help you run pharma affiliate traffic effectively:
⚡️ Selecting geo and traffic sources
Check whether the sale of the selected product is authorised in your geo. For example, popular potency drugs are banned in Russia, while in Germany they can be bought only with a prescription.
Start testing promising regions: China, Asian countries and India, where the pharmaceutical market is actively growing.
Use proven sources of traffic: SEO, blogs, Telegram feeds or social networks. For example, Facebook and Reddit are suitable for the USA, and VKontakte and Odnoklassniki for the Russian-speaking audience.
Each site requires different documents to pass moderation. For example:
Yandex - drug licence, product certificate, registration in the registry.
Google - a full list of requirements can be found on their website.
VKontakte and Odnoklassniki - also require compliance with strict rules.
Violation of these requirements may result in ad blocking or legal consequences.
⚡️Consumables: lendings and domains
Landings: avoid mentioning specific cases of cures. Focus on product benefits and testimonials.
Domains: avoid words related to pharma (pills, drug, medication, etc.) to reduce the risk of blocking.
⚡️The approximate funnel for promoting pharmaceutical offserts looks like this:
➖Social network, blog or Telegram channel.
➖Pre-landing page with product description.
➖A landing page with order placement
➖ Doctor/counsellor landing page aka schematic funnel
The pharmaceutical niche continues to grow. According to the WHO, medicine spends up to 20% of GDP in some countries. With the right approach, this vertical can generate a stable revenue stream✔️