Auto-Rules in FB to Protect Your Budget
from Mark Zuckerberg’s Grasp
Scaling Without Pain or Hassle
Bro, if you’re running 2-5 ad campaigns, you can tweak them manually. But when you’re managing 50+ campaigns, getting banned and burning your budget is not an option. That’s where auto-rules come in—they automatically cut losses, boost winning combos, and keep you from drowning in stats.
Auto-Rules – What Are They?
These are built-in bots in Ads Manager that do the dirty work for you: shutting down unprofitable ads, allocating more budget to winning ones, and saving your time.
Why Use Them?
✅ No need to monitor ads 24/7—enjoy your coffee while the money rolls in.
✅ Stop budget leaks—if a campaign flops, FB will kill it automatically.
✅ Maximize profit—profitable creatives get more budget automatically.
🚨 Important: Auto-rules work based on your testing. If you don’t know what performance benchmarks are good, run test campaigns first!
Top Auto-Rules to Protect Your Budget
1. Kill campaigns with 0 conversions
Spent $50 but got no leads? Shut it down.
🔹 Applies to: Ad sets / Ads
🔹 Action: Turn off the ad.
2. Stop ads if CPA goes sky-high
If CPA goes above $20, it’s game over.
🔹 Applies to: Ads
🔹 Action: Turn off the ad.
3. Stop campaigns if ROAS is too low
If ROAS drops below 2, stop the campaign before FB drains your budget.
🔹 Applies to: Campaigns
🔹 Action: Turn off the campaign.
4. Auto-restart strong creatives
FB sometimes disables good ads for no reason. This rule will bring them back.
🔹 Applies to: Ads
🔹 Action: Turn the ad back on.
5. Auto-boost budget for top-performing ads
If CPA is below $8 → increase the daily budget by 20%.
🔹 Applies to: Ads
🔹 Action: Increase budget.
6. Disable ads at night
If nighttime traffic is a money drain—shut it down from 10 PM to 8 AM.
🔹 Applies to: Campaigns
🔹 Action: Turn off during set hours.
7. Control ad frequency
If a user sees the ad 4+ times, they’ll either buy or start hating you. Set a stop or refresh creatives.
🔹 Applies to: Ads
🔹 Action: Turn off / Notify.