How to Work with Auto-Rules and Boost Campaign Efficiency on Autopilot

Let’s break down situations where auto-rules are useful and when it’s better to avoid them.

1️⃣ Testing Phase

At this stage, using auto-rules makes little sense. Tests are usually launched broadly without any predefined rules. The goal is to understand how the funnel works, which creatives convert, and which should be sent to the graveyard of history.

Here, personal experience and background knowledge play a key role in evaluating GEO performance and the cost-to-goal ratio (i.e., lead submission or deposit).

2️⃣ Scaling

Once we find a working funnel, it's time to scale. At this point, we have a clear understanding of our average lead cost, fine-tune the funnel as lead prices fluctuate, check tracker data for drop-off points, and make necessary adjustments. Once everything is running smoothly, we start applying auto-rules.

Key Auto-Rules for Scaling:

🔹 Disabling ineffective ad sets
If the lead cost exceeds the acceptable limit, the auto-rule will pause the ad set. For example, if the ad set was performing well for 2-3 days and then suddenly skyrocketed in cost, the auto-rule will automatically turn it off. You can let it rest and relaunch it later.

🔹 Stopping non-performing campaigns
If a campaign is underperforming from the start and its cost exceeds 3x the target lead price with minimal conversions, the auto-rule will disable it. You can duplicate the campaign and restart it or slightly adjust the targeting.

🔹 Reactivating effective ad sets
Auto-rules can reactivate ad sets when their performance improves. However, if results start declining again, it's better to manage it manually.

3️⃣ Other Useful Auto-Rules

🔹 Scheduling ad placements
If you know the specific days or time zones when your ads perform best, you can set up auto-rules to activate and deactivate them accordingly. This helps optimize budget allocation and significantly improves ROI.

🔹 Capping ad frequency
This auto-rule helps set a limit on how often your audience sees an ad. For example, if your audience has seen the ad more than twice on average, the auto-rule will pause the campaign or ad set. This prevents audience fatigue and keeps lead costs from increasing.

Final Thoughts

Auto-rules are essential for automating processes and scaling campaigns. However, manual monitoring is still necessary. Think of auto-rules as an insurance policy for different scenarios. Your success and profitability depend on smart and attentive management.

🚀 Wishing you high ROI and profitable campaigns! 🔥

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