Less competition and more profit: how a HYIP with PWAs helps you earn more from classic apps
Trends in arbitrage are constantly being updated, traffic sources are gradually depleting, and algorithms of advertising platforms are steadily improving, becoming more and more stringent. In 2024, one can notice a curious paradox in the preferences of arbitrageurs: despite the increased interest in PWA apps, they do not supplant the demand for traditional apps among web users. On the contrary, classic apps are becoming even more profitable in terms of traffic monetization.
How PWAs benefit “old” WebView applications
In 2023, the increased control over apps on Google Play pushed many teams and solo arbitrageurs to look for alternative solutions. Some webs switched to PWAs, which promised simplicity and security of the Bay. However, others, more experienced and hardened in the market, remained committed to classic methods, continuing to work with traditional applications adapted to the new requirements. The practice of webs pouring traffic to high-converting prills shows that it is this segment of arbitrageurs that turned out to be in a winning position.
Less competitors - more profit
Reduced competition in the WebView-application bays has contributed to lower click and deposit costs, as well as higher conversions and higher ROI for those who remained committed to classic solutions.
Nevertheless, it would be a mistake to think that there has been no change. First of all, after the tightening of moderation in the Stores, the priority has shifted to quality over quantity. The era of cheap template apps is over, and now it is more profitable for solopreneurs and teams to invest in the development and rental of high-quality products that fully comply with the requirements of Google Play and App Store. Despite the fact that the results in spay services may give an impression to the contrary, really high-quality apps pass moderation without difficulties, successfully withstanding an additional two-week testing period both in the stores and on advertising platforms.
Those who managed to find proven providers of classic applications with reasonable prices and conversion design continue to steadily drive traffic to WebView. For such web users, PWAs remain just a tool for testing providers and testing hypotheses. Currently, the optimal installation cost for renting a classic app aimed at the more lucrative audience of iOS users is $0.2$.
Why PWA is “gold” that doesn't shine
The increased attention to PWA creates an illusion in some arbitrageurs that it is a universal solution that can eliminate all difficulties with traffic flooding. However, the reality is much more complicated. Google and Facebook also actively block accounts and ads leading to PWA applications with gray offers if they consider them low-quality or suspicious. For example, a domain hosting a PWA can be lost forever once blocked.
In addition, even a well-crafted PWA application with an attractive design that is “installed” through a browser often makes users wary of security. This, in turn, has a negative impact on conversions.
In addition, WebView apps offer several advantages over PWAs when it comes to campaign optimization and Retention Rate.
First, ad platforms recognize WebView apps more easily, making it easier for algorithms to collect user data, identify target audiences, and speed up campaign optimization. The resulting data can be immediately used by the webmaster to improve targeting, retargeting and ad personalization.
On the other hand, PWAs are perceived by advertising platforms as regular websites, which makes it difficult for algorithms to work with audiences and complicates campaign optimization. FB Pixel PWAs require more time and data to learn in order to work effectively with PWAs, and if you scale up a campaign quickly, it can lead to negative reactions from Facebook's algorithms, domain and account blocking.
In terms of user retention rates, push notifications in WebView apps appear similar to standard native apps, increasing the likelihood that users will interact and return to the app.
In PWAs, on the other hand, push notifications may not display on some devices or look incorrect, and often include a visible link to the web version of the app, reducing their effectiveness as a retention tool. If a user does not opt-in to receive notifications, pooches will not be delivered to their device at all.
In addition, PWAs, when opened in a browser, use up the device's battery faster, which can annoy users and also negatively affect the Retention Rate.
Taking into account all the factors, PWAs can hardly be considered a full-fledged alternative to classic applications, as they solve completely different tasks. PWAs can be considered as an “ambulance” for web users who need to launch a campaign urgently. For example, PWAs are perfect for testing new offers or bundles in regions with limited internet coverage, helping to quickly assess the prospects of working with such variables. But for casting more complex offers and bundles that require deep integration, extensive functionality and long-term user interaction, native applications are still out of the competition.
Conclusion
In 2024, the Web has a vast choice of tools to create really profitable bundles. However, the hype around PWAs has opened up unexpected prospects for those who work with “classics” - competition in the WebView segment has decreased, and the effectiveness of bundles can be even higher than before. This proves once again that WebView remains relevant and can bring significantly more profit if you pour traffic to proven applications from reliable partners who are professional in developing mobile applications for in-demand gray verticals.