How to make a profit on New Years holidays
New Year is not only a time of fun, but also an opportunity to earn money. Attracting traffic during the festive period turns into an interesting and sometimes difficult process, where the main reward is money. The more accurately you segment your audience and think through your advertising campaign, the more significant your income will be. Therefore, while there is an opportunity, let's figure out how to make a profit during these holidays.
Which verticals are always relevant
To achieve profit, the first step is to determine the appropriate vertical. On the eve of the New Year, arbitrageurs most often direct traffic to e-commerce. This is due to the fact that during the festive period, the demand for a variety of goods increases significantly — even for those that are usually not popular. People are actively buying gifts, decorating their homes and preparing for the holidays. This atmosphere promotes conversion growth and, as a result, increased profits.
Before Christmas and New Year, many stores launch promotional sales and organize large-scale events. This approach makes offers more attractive, which has a positive effect on conversion.
Another advantage of New Year's traffic for e-commerce is the ability to easily adapt advertising creatives and landing pages to the New Year theme. The use of recognizable design elements and suitable phrases significantly affects potential buyers, which increases clickability and, as a result, profit.
However, it is worth remembering the other side of New Year's trends. Due to increased demand, competition among arbitrators is sharply increasing. This leads to an increase in the cost of clicks and a decrease in the effectiveness of advertising campaigns. Advertising networks and platforms, realizing the shortage, often raise the stakes. For experienced arbitrageurs, this can be both a challenge and a new opportunity if they are able to work competently with high stakes. The main thing is not to lose heart and form a strategy correctly.
what else can be promoted?
In addition to e-commerce, you can promote many other products and services. In general, the New Year is a favorable time to advertise everything in the world, because people are positive and ready to spend money for fun. That's what you can do.
Financial products and services
Loans, installment cards, microloans and loans are actively promoted, especially on the eve of the New Year. At this time, a lot of money is spent on purchases, and many may need additional financing.
The promotion of brokers, investment platforms and cryptocurrency exchanges is also working successfully. Some are short of funds, while others have excessive finances and start investing with a light heart before starting a new life.
One should not forget about insurance: at the end of the year, the completion of existing contracts encourages people to sign new ones. The promotion of various insurance products such as medical, auto, and life insurance can generate significant revenue.
Education and self-development
Well, I will definitely start learning English from the New Year! Who hasn't said that at least once in their life? Everyone knows this feeling: December is about to end, and immediately, abruptly, from the first of January...
In general, December is a good month to offer your target audience opportunities for self—development. Online courses, webinars and workshops, subscriptions to educational platforms — all this is coming with a bang.
Other offers that cannot be refused
If you are not interested in goods, and finance and education cause rejection, you can consider other industries:
1. Subscriptions to streaming services such as Netflix and Spotify.
2. Health and beauty products: vitamins, cosmetics, dietary supplements.
3. Promotion of mobile applications, especially New Year's themed games.
4. Travel and tourism: promotion of tours, booking of hotels, air tickets and car rental.
5. Computer software, as subscriptions to business and design programs often end in December.
Before starting work in any niche, it is important to carefully study its features, legislation in the chosen geography and the level of competition. Choose what suits you and start acting.
When is the best time to start choosing New Year's offers and when to pour traffic on them?
From the beginning of October to the middle of November is an ideal period for searching and choosing New Year's offers. At this time, advertisers already have ready-made offers, but the competition is still not as strong as before the holidays.
You will be able to explore the available offers, agree on the best conditions and prepare for the launch of advertising campaigns. Do not leave everything at the last moment: the closer to the New Year, the more difficult it will be to find profitable offers. However, even in December, all is not lost: it may not be easy to find a super-profitable offer, but those who are looking always manage to find something.
The best time to launch advertising campaigns with a New Year theme is considered to be the middle or end of November. During this period, you will be able to explore the market, segment the audience and start attracting target customers. The competition at this stage is not at its peak yet, as the New Year's Eve hype is just beginning, which leaves time for the correction of campaigns.
If you didn't manage to launch campaigns earlier, then the beginning of December is still an acceptable time. However, by this point, the competition is increasing significantly, and the cost of clicks may increase.
Closer to the New Year, in the last week of December, it is worth launching campaigns only with well-tested creatives and strategies. The competition will reach its maximum, the cost of clicks will become very high, and there will be no time left for testing and optimization. During this period, experienced arbitrageurs who are able to make the most of global competition work most successfully, but with the right campaign setup, you can achieve a huge profit.
Dates
In different countries, the New Year is celebrated at different times. Although the transition from December 31 to January 1 is generally accepted in many regions of the world, there are also its own peculiarities. For example, in the United Kingdom, Canada, the United States, New Zealand and Australia, gift exchange begins on December 25 — Christmas Day. Although the concept of "New Year" is present, it is not so popular. In Indonesia, the habits introduced by the missionaries are also accepted, so they celebrate in a European way - on December 25.
In India, people wish each other a happy New Year three times, depending on the region's dominant religion. The cult dates here are January 13-14, the first days of March or the end of October. In Thailand, there is a "winter" New Year, which is celebrated from December 31 to January 1, but more often it is entertainment for tourists. The real holiday takes place on April 13. In Mexico, New Year's celebrations begin on December 3, and locals have fun until January 1. In Japan, the celebrations continue from December 29 to January 3.
It is also worth considering that due to time zones, the New Year comes in different cities at different times. Therefore, even if in one country the days of celebration coincide for you and your target audience, this does not mean that they coincide in time.
The best GEO for the Bay during the New Year holidays
In fact, there is no universal region for the Gulf, but it is possible to identify areas with high potential. These are, as a rule, countries with good purchasing power, where the tradition of generous New Year gifts is widespread. We recommend paying attention to the following regions:
1. Australia and Oceania are countries with a high standard of living, but the mentality may not always be clear;
2. The USA is a huge market with a variety of goods and services, but with high competition;
3. Great Britain — high purchasing power and love of Christmas are an advantage here;
4. Canada — in fact, it is very similar to the USA.
It is important to take into account the level of competition in the selected region: the higher the competition, the higher the cost of clicks and lower the profitability. Therefore, arbitrageurs sometimes prefer less profitable, but more productive regions. Among the interesting options, the countries of Eastern Europe and Latin America stand out. Asia also works well, but it is worth choosing more Europeanized countries where the audience understands the tradition of celebrating the New Year from December 31 to January 1.
How can I increase my profit for the New Year?
To achieve success, it is not enough to perform one action — an integrated approach is needed.
The first rule is to choose offers with a high conversion rate. Focus on the goods and services that are in demand in the New Year period. These are, first of all, gifts, decorations, festive food, household and travel goods. If possible, look for offers with exclusive discounts and promotions that will help attract more customers.
Optimize your advertising campaigns. Use the most accurate targeting possible, focusing on the demographic characteristics, interests and behavior of your audience. Consider geography, age, gender, and online behavior. Don't forget about retargeting — this will allow you to re-attract users who have already interacted with your ad.
Create bright and attractive creatives reflecting the New Year theme for your target audience.
Test different creative options, use videos, dynamic ads, and interactive content. Be sure to optimize your landing pages for mobile devices — no one will read the text, part of which is not visible. Use compelling headlines, clear product descriptions, and clear calls to action. Constantly monitor key performance indicators (KPIs) and respond promptly to any negative changes.
However, even if you have developed a clear strategy, this does not mean that you can forget about everything and leave advertising on its own. Constantly conduct A/B testing of various elements of advertising campaigns to determine the most effective options. This is the only way to achieve maximum profit.
Remember that during the New Year period, competition increases to the skies. The key to increasing profits is careful planning, constant monitoring and quick response to market changes.
Features of creatives for New Year's campaigns 2025
1. Enhance personalization. Technologies today allow you to create dynamic creatives that adapt to a specific user in real time. This makes advertising more relevant and attractive — take advantage of this unique opportunity.
2. Eco-trend. Advertisers, especially Western ones, are increasingly paying attention to the environmental friendliness of goods and services. It's great if your creatives emphasize taking care of the environment.
3. Generative AI. Artificial intelligence is one of the main trends. The capabilities of AI are interesting to any target audience, which makes its use a win-win option.
4. Mini-games and interactive elements. Fun tests, quizzes and similar entertainment help to increase user engagement and create a positive impression.
5. Video advertising. Short and dynamic videos, especially in vertical format, will continue to be popular and effective.
6. Support for charity. Linking New Year's Eve campaigns with charity initiatives can be a great marketing ploy.
Creatives should be relevant and not irritate the target audience. It is important to constantly test various creative options, disable irrelevant ones and add the necessary ones. The success of an advertising campaign directly depends on the adaptability of the content, its creativity and the speed of reaction to changes.
Conclusion
Pouring before the New Year is a risky, but potentially highly profitable strategy. Success depends on many factors: the experience of the arbitrageur, the quality of advertising campaigns, and the choice of offers play a role here. It is necessary to carefully analyze the market, evaluate the capabilities of competitors and choose suitable offers in order to minimize risks and maximize profits.