How to reach an audience neglected by arbitrageurs with PWAs
When a user from a developing country wants to download an app from Google Play or the App Store, they may face three main obstacles:
- Outdated hardware. Not everyone in Africa or Asia can boast of a new iPhone or Samsung. Many are forced to use budget smartphones or knockoffs of popular models that do not support the latest versions of the Android operating system. Because of this, many applications remain inaccessible to users from these regions.
- Low Internet speed. According to statistics, in more than 30 countries the connection speed does not exceed 20 MB/sec. At the same time, the average size of a standard application is 20-25 MB. Users do not want to waste time on long downloads, so they often choose lighter versions of applications.
- Lack of local language support. Not all users speak international English. In the same regions of India, the majority of the population prefers Hindi. Therefore, if a gambling app is described only in English, it will not be able to effectively attract the attention of this audience.
These problems can lead to significant losses for buyers, as a huge segment of potential users is left out of reach. With the increasing competition in the market and the rising cost of attracting deposits, you need to reach all possible traffic to maximize your profits. Next, we will explain how PWA applications can help meet these challenges.
Why set up targeting on devices that don't support a modern version of the mobile OS
Most bayers set up targeting on devices with Android 7.0 and above to reach the widest and most active user segment. Such system requirements are considered the standard for most traditional apps, as they ensure stable prila performance on more modern devices and offer users a better engagement experience.
Competition for the attention of users with modern smartphones is incredibly high - thousands of arbitrageurs, marketers and advertisers are vying for this segment. At the same time, users with devices running Android 7.0 and below are often left out of focus. According to statistics, about 5% of smartphones in the world run on these outdated versions, which amounts to approximately 150 million devices. These are predominantly in Tier-3 countries, making this segment little competitive and potentially lucrative for arbitrageurs willing to adapt their strategies.
To reach those very 5% of users, all you need to do is start pouring gambling traffic through PWA applications. A PWA (Progressive Web App) is a web application that has no strict system requirements and can be installed on smartphones with any version of the operating system. This gives a huge advantage in reaching out to the audience as such apps are easily accessible even to those using outdated devices. With PWAs, it is possible to reach millions of users from Africa and Asia who are less spoiled by advertising but are actively interested in gambling, thereby increasing leads and increasing conversion rates.
How to localize the application for multilingual GEO
In order to increase click2inst metrics, it is important to add the maximum number of languages relevant to the selected region to your apps. This significantly increases the chances of a successful installation, as users will see the interface and description in their native language, which increases trust and reduces barriers to download. Thanks to modern designers and neural networks, this process can be simplified to 1-2 requests and 2-3 mouse clicks, which allows to quickly adapt applications for a large number of languages without significant time expenditure.
How to attract users with slow internet
While operators in countries such as China, the US and Germany are actively deploying 5G at speeds of up to 1.5 Gbytes per second, a number of Tier-3 and even some Tier-2 countries are just beginning to roll out 4G. For users in these regions, downloading an application of 20 MB or more becomes a long and tedious process. For example, in Brazil, the network coverage looks as follows: 2G is covered in blue, 3G in green, and 4G is still in the process of expansion. This shows that users in such countries need lighter applications, or should consider using PWAs that require minimal resources to install.
In countries such as Brazil, 4G is only available in large municipalities and most of the territory is only served by 3G and 2G networks. The slow internet situation is also exacerbated in a number of African countries, where access to broadband via fiber remains extremely limited, as the infographic shows. This suggests that mobile internet is even slower in such regions. Thus, downloading large applications can be a challenge for users, making PWAs or lightweight versions of applications critical for a successful experience in these environments.
Statistics clearly show that users are not ready to wait - 74% of them leave the site if it takes more than five seconds to download. In the case of applications, the situation is even more critical: waiting 3-5 minutes for an application to download becomes unacceptable for the majority. This is where PWA applications, which weigh only up to 1 MB, come to the fore. It takes less than a second to load a page with such an app and no more than 10 seconds to install it on your device, even with slow internet. This makes PWAs ideal for reaching audiences in regions with slow internet speeds, significantly increasing the likelihood of conversion.
Заключение
Using PWA applications allows buyers to attract millions of users who are not yet overloaded with aggressive advertising from leading arbitrage teams and marketers. As a result, low payouts can be compensated for by high user engagement and stable income from regular deposits. PWA provides quick access and convenience, which encourages more installs and active app usage, even with limited internet access. This leads to a higher quality audience and increases the overall profitability of advertising campaigns.