Traffic from DZen in 2024
In 2020, traffic arbitration on the Zen platform brought good profits, but soon difficulties with moderation began, which significantly complicated the work of arbitrators. Over time, many webmasters began to turn away from this site in favor of other traffic sources. However, in 2024, there are still arbitrageurs who continue to successfully earn money from Zen.
In this article, we will find out whether traffic arbitrage on Zen is really capable of generating good income in 2024 or is it just a misconception. We will take a detailed look at what Zen is, what rules exist on this platform and how to properly direct traffic to achieve maximum profit. We will also share effective strategies for working on Zen.
Zen is a Russian platform where anyone can post content on their channel: articles, posts and videos. Initially, the platform belonged to Yandex, but in 2022 it was sold to VK holding.
31 million users access the platform every day. More than 100,000 authors share their content, earn money from monetization and native advertising. You can publish different formats on Zen: short and long videos, posts, and longreads. Users create their own channels where they cover various topics: sports, technology, food, beauty and style, travel and others. A total of 4.5 million people have subscribed to the channels. This suggests that Zen content is in demand, people want to read the authors, learn new information and opinions from them.
Is it possible to get traffic from Zen in 2024?
The content on the Zen platform continues to be in demand, and the number of users is only increasing every year. Therefore, the answer is unequivocal — yes, traffic from Zen can really be obtained. The reasons for the popularity of the site among users are as follows:
1. Intuitive interface. Even beginners can easily master the process of publishing content on Zen.
2. A wide audience. In 2024, the number of active users reached 80 million per month.
3. A variety of content formats. On Zen, you can publish texts, short and long videos, photos and other types of materials.
4. Recommendation algorithms. The platform effectively directs content to users' feeds based on their preferences, which contributes to a more targeted audience coverage.
5. Available analytical tools. Users can track how their content is perceived and build strategies based on the information they receive to improve efficiency.
For arbitrageurs, the main advantage of Zen is that it is a shareware traffic source. The probability of budget loss is extremely low here, because on Zen you can get organic traffic and successfully promote your offers.
What is the difference between 2020 and 2024 in Zen for an arbitrageur
The algorithms and rules of the platform are constantly undergoing changes. Zen has changed significantly over the past year and a half, which has had an impact on all participants — bloggers, readers and advertisers.
In 2020, the rules were more lenient than in 2024. The main requirements for articles concerned the length of the text and originality. The channel could be blocked for publishing content that violates the laws of the Russian Federation, advertising gambling, as well as for advice on specific drugs and their dosages. At that time, competition among authors was significantly lower, which made it easier for arbitrageurs to attract traffic.
Now, in 2024, the rules have tightened, and moderators have become much more strict in evaluating content. Channels mentioning prohibited goods and services, as well as dealing with undesirable topics or publishing non-original content, are now subject to blocking. The platform has also strengthened copyright enforcement and stepped up work on plagiarism complaints.
Thus, we can conclude that in 2020, attracting traffic to Zen was easier. This is due to several factors: the growing popularity of the platform, increased competition and stricter rules. However, this does not mean that Zen has ceased to be an effective source of traffic. Working with this platform can be profitable if you follow the rules, create high-quality content and correctly select offers that match the target audience.
Features of the advertising campaign
As already mentioned, Zen is a shareware traffic source. To attract users, it is necessary to choose the right offer, create a channel, publish high-quality content taking into account the interests of the target audience and adhere to a certain strategy. The most important indicator on the platform is the number of read-throughs, which determines the profitability of the article. Therefore, the task of the arbitrageur is to identify the target audience, create attractive content that will interest users, and implement native advertising.
In 2024, the algorithms work as follows: Zen first shows an article to a small number of users and tracks CTR (clickability) and the percentage of read-throughs. If the CTR is in the range of 10-12% or higher, the platform begins to expand the audience. Provided that the percentage of read-throughs remains at a high level, the article can be shown much longer and continue to collect traffic even a month after publication.
The platform has about 49% female and 51% male audience. The majority of readers are adults who are able to pay from 25 to 44 years old. The least number of young people are 18-24 years old and the older generation is 65+. Accordingly, when choosing an offer, focus on the interests of the target audience.
Interaction with the audience on the Zen platform is carried out through the author's channels. It is impossible to publish content without creating a channel. There are two main ways to get it: create it yourself or purchase it. If you want to test the site and do not plan to immediately aim for big earnings, you can register the channel yourself. After registration, you will need to publish content regularly for several weeks, only then can you expect the first traffic and a minimum level of trust.
However, one channel is usually not enough to achieve significant results. Therefore, many arbitrageurs resort to buying additional channels. They usually work with 20-30 channels at the same time, and more experienced specialists can manage 100 or more channels. Channels can be purchased on freelance exchanges, forums, Telegram, VK or specialized online stores.
The indexing situation on the Zen platform is constantly changing — this is one of the features of the service. It's easy to lose indexing if you don't follow the rules. If indexing is lost, articles from Zen will not be displayed in search engines and the general feed, which will lead to a loss of traffic.
To avoid buying a channel that does not fall under indexing, it must be checked before purchase. To do this, go to the channel itself and open the source code of the page. If you find the line <meta name="robots" content="noindex, follow" />, it means that the channel is not indexed and does not get into the recommendation feed. Such a channel would not be suitable for arbitration. The "all" tag will be displayed for the indexed channel.
More than 90% of the traffic is in Russia. Nevertheless, Zen is also used in Belarus, Ukraine, Kazakhstan and Germany. The platform is most popular in four Russian cities: Moscow, St. Petersburg, Yekaterinburg and Nizhny Novgorod.
Which content format should I choose for traffic
You can publish content in any format on Zen. However, from the point of view of traffic arbitration, articles demonstrate the best results. They are actively read and most often offered in the recommended feed to interested users, and it is also more convenient to integrate advertising inserts into them.
What about the restrictions
There are a number of prohibited topics for which you can get banned and lose traffic. It is forbidden on the site:
1. It is prohibited to publish content aimed at attracting users to gambling, as well as to post links to online casinos in articles.
2. You cannot post non-unique or duplicated content that has already been published on Zen.
3. It is forbidden to write about goods and services that are considered prohibited, including narcotic drugs, weapons and psychotropic substances, in order to attract users.
4. Artificial overestimation of indicators is not allowed to increase views, the percentage of read-throughs or the number of subscribers.
5. The use of clickbaits is being persecuted; such headlines do not go into the recommendation feed and will only be visible to subscribers.
6. The publication of false information is strictly prohibited.
7. Lottery advertising is not allowed.
8. It is forbidden to post materials criticizing evidence-based medicine or mention the names of medicines with indication of dosages.
9. The use of images that are disgusting, such as animal corpses, footage from prison life or photographs that may offend, is also prohibited.
10. Insulting, publishing explicit or shocking content, as well as describing scenes of violence are prohibited.
For violation of these rules, the channel may be blocked.
What should I choose then?
For Zen, the best choice is white offers. Here are some categories to which traffic can be directed:
1. Goods: household, garden and cottage goods, cosmetics, as well as products for motorists.
2. Cars and Real estate: These topics are in high demand on Zen.
3. Financial services: investments, bank and credit cards, insurance products.
4. Travel: current topics of travel in Russia and information about hotels.
It is important to note that Zen does not approve of gray verticals and quickly blocks channels related to gambling, betting, trading, nutra, adult content and cryptocurrencies.
Let's figure out the launch
We present to your attention a proven strategy that you can try to implement. The essence of the bundle is that we will publish articles on the topic of "Life stories", and at the end of each article we will post links to the "continuation of the story". However, in fact, these links will lead to storefronts with goods.
Here is a step-by-step guide on how to get started:
1. Day 1. Warming up the channel. On the first day, you need to warm up the channel by placing 7 videos. These videos can be varied, the main thing is that they comply with the rules of the platform. For example, you can choose topics about gardening, travel, fishing, or content featuring girls from TikTok.
2. Day 2. Publication of articles. On the second day, publish 1-2 articles. Before that, be sure to delete the 7 videos that you filled in the day before, as they should hang on the channel for at least a day. It is recommended to publish 2 articles per channel to increase the chances of getting at least one in the recommendation feed. The more articles you post, the lower the risk of blocking, since even safe articles can be banned at the same time. For example, you can publish 2 articles in 10 channels.
3. Adding a link. As soon as your article gets more than 1000 full reads, add links to the end. Use a direct domain link, which must be linked to the affiliate program and created for the offer. After that, add a link at the end of the article.
Please note that if you insert a link immediately after publication, without waiting for 1000 full reads, your article risks being blocked.
Where to get the material
You can create articles yourself, but there is an easier way — to use stories from YouTube and refine them using ChatGPT. You will find interesting videos on the topic you want to use, for example, love stories. Then take the first half of the story from the 2000-character video and ask ChatGPT to add 2000-3000 characters to it.
Important: the amount of text added by ChatGPT must match the amount of text taken from the video. For example, if you selected a 2,000-character YouTube story, then the addition should be at least 2,000, but preferably 3,000 characters. Thus, the Zen platform will consider the content unique and promote it more actively. The result is an article consisting of half a video and half of the original text created by artificial intelligence.
How to fill in an article correctly
It is important to choose the right image for the article so that it complies with the rules of the platform, as well as create an attractive title. The title plays a key role in the success of the publication. Don't be afraid to experiment and test 20-30 header options to see which ones work best.
Avoid using clickbaits, explicit photos and provocative headlines. This will help you avoid blocking and allow your article to get into the recommendation feed on Zen.
Conclusion
Zen is an excellent source of traffic that does not require significant expenditure on consumables. Despite many changes to the moderation rules in recent years, in 2024 it is still possible to successfully generate traffic on this platform and make a profit. To attract an audience, it is important to choose a relevant topic and offer, as well as regularly publish content that is interesting to your target audience.