Top 5 mistakes with rented gambling apps and how to avoid them
Experienced arbitrageurs have been cooperating directly with advertisers for a long time. This is because direct advertisers offer significantly higher rates compared to affiliate networks. In some cases, the difference in CPA payments can be 30-40% in favor of the advertiser, which significantly increases the webmaster's ROI when launching advertising campaigns.
However, it is worth remembering that when merging traffic to a direct advertiser, the webmaster assumes responsibility for selecting and customizing WebView applications. In such a situation, the optimal solution for working with direct advertisers is leased applications. The key here is to choose the right application vendors and avoid the typical mistakes that many webmasters make when working with leased applications.
Mistake #1: Not paying attention to the design of the app
When a webmaster works through an affiliate network, he doesn't need to choose the design of applications to dump traffic on his own. This task is handled by the affiliate manager, who selects the application that currently shows good conversions on the desired geo. The webmaster only needs to take the proposed application and start pouring traffic.
In the case of working with a direct advertiser, the webmaster will have to choose applications from the provider himself. In this case, the first thing to pay attention to is the design of the application.
Due to frequent changes in the rules of storages, many apps may have too neutral design, which reduces the conversion rate of click2install and, consequently, reduces the ROI from advertising campaigns. An example of an app with a mediocre design that is often used for gambling:
At this stage, the webmaster's task is to select several split-testing applications with the most eye-catching casino design from the vendor. Such applications should include as many recognizable elements and symbols typical of casinos as possible - “Jokers”, “Sevens”, bright roulette and slots. Additionally, the presence of a large jackpot in the app design significantly increases conversion rates.
Competent choice of app design plays a key role in testing bundles and further scaling of advertising campaigns.
Mistake #2: Not conducting split tests
When a webmaster starts working with rented apps, he can choose the app of his choice. If after the first tests he is satisfied with click2install conversion, he may decide to continue pouring only through this application.
However, the main mistake in such a situation is not conducting a full-fledged split test. Only a qualitative test of several applications will allow you to find exactly the apk that will show the highest click2install conversion rate.
Regardless of what criteria a webmaster uses to select apps to pour over, only a split test of several variants will give accurate information about the profitability of each apk. The audience can behave unpredictably, and an app with a cool casino design may not resonate with users in a certain geo.
Therefore, only a split test of several apps on each geo will provide relevant data to understand which app is worth scaling traffic through.
Mistake #3: Emphasize a single application when flooding traffic
After conducting a split test, a webmaster may find the app with the best conversion rate and make the common mistake of directing all traffic to that one app, stopping testing new apps that come from the vendor.
For stable and uninterrupted traffic, as well as to keep the profile, it is important to always have multiple converting apps in operation. Split tests should be conducted on a regular basis. As soon as the vendor releases new apps, they should be taken into testing to again find that apk that will give the best conversion for your bundle. Constant search for effective apps is extremely important: if you abandon the tests and focus on only one variant, in case of banning this app, the webmaster will instantly lose traffic volume and profit. Then he will have to start the search process from scratch, which can take a lot of time.
When you have several well-converting apps in your arsenal, if one of them is banned, you can quickly switch traffic to another one, while continuing to split-test new apps. The optimal approach is to allocate 80% of your budget to proven, converting apps, and 20% to split-testing new variants.
Mistake #4: Not taking into account audience preference in the country being flooded
Slot preferences do vary greatly from country to country. In Tier-1 and Tier-2 countries, classic slots such as “Joker”, “Sweet Bonanza” and other similar games are most often in demand. In Tier-3 countries, on the contrary, crash games such as “Aviator”, “Plinko”, “JetX” and similar games are in trend.
To get more accurate data on the popularity of slots in different regions, you can turn to resources such as SlotCatalog.
To give you an example, the following slots are currently popular in India:
When choosing apps for a particular geo, the first step should be to research what slots are popular in that country. If the design of the split test apps matches the slots and topics that are in demand in that region, the conversion to install will increase significantly. This will provide more accurate split test results and increase the likelihood of finding multiple apps with high conversion rates at once.
Launching 2-3 apps at the same time will help diversify traffic, which will keep a stable volume of traffic for a long period of time.
Mistake #5: Using default pooches
All app rental services usually provide default push notifications for users who have downloaded the app. However, such default push notifications often do not bring the desired result, as they lack personalization - they do not mention the casino name or first deposit (FD) bonuses.
A much more effective solution is to customize the fluffs yourself. This allows the webmaster to customize messages for a specific product, which increases user loyalty to notifications. For example, if you specify the casino bonuses offered in the pooches, it can significantly improve the conversion to deposit.
Unfortunately, not all app rental services provide the ability to customize push notifications on their own.
Conclusion
Switching to using leased applications for traffic flooding is not as difficult as it seems at first glance. It is an important step for any webmaster, as working with direct advertisers allows you to significantly increase the ROI of advertising campaigns thanks to higher CPA rates.