Gambling and betting for the New Year: launch rules, selection of offers and creation of creatives
Seasonal fluctuations in demand play an important role in traffic arbitrage, especially when dealing with offers in the betting and gambling niches. New Year is a holiday celebrated in most countries of the world. To ensure successful companies and maximize profits during this period, it is important to start preparing in advance.
Special features of New Year's straits for gambling and betting
The coming of the New Year has a different effect on traffic in the gambling and betting verticals. The seasonal demand for offers in these niches is determined by a number of key factors that vary significantly for each area.
Gambling
In the field of Gambling, seasonality is poorly expressed, but there is almost always a surge of interest in online casino offers during the New Year holidays. Why is this happening?
1.During the holidays, people want to have a good time and pamper themselves, and the online casino allows you to have a good time.
2.Players living in Tier-2 and Tier-3 countries are often looking for an opportunity to enrich themselves quickly. The chance to hit a good jackpot at the casino and change your life for the better seems especially real on the eve of New Year's Eve surrounded by an aura of magic.
When planning to spill over to offers from the gambling vertical for the New Year, it is necessary to study in advance the production calendar in the country where the advertising campaign is supposed to be conducted. To solve this problem, it is best to consult the official websites of government agencies.
Betting
In the Betting vertical, the seasonality of demand plays a key role. The volume of traffic here directly depends on the availability and scale of sports events that take place according to a pre-set schedule.
Although major competitions are usually not held during the New Year holidays, sports life does not completely freeze. To find out which matches are scheduled for the period of interest, you can use the calendars available on specialized resources such as Championat.
How to choose an offer for the New Year strait
How to choose an offer for New Year's eve Successful arbitrators note that New Year's advertising campaigns are based on three main principles: the provision of large discounts, exclusive offers and bonuses; limited offers in time or quantity; as well as an emphasis on festive mood, the desire to believe in miracles and exchange gifts. Such approaches allow you to attract a target audience, generate a lot of leads and achieve high profits.
For bettors and gamblers, the New Year is a great opportunity to take advantage of generous promotions and bonuses from online casinos and bookmakers. Many operators add such offers to their program only on the eve of the holidays, so players have only one chance to take advantage of them.olive tree
Choosing offers from the gambling vertical
On the eve of the New Year, online casinos traditionally offer unique bonuses that attract both experienced players and beginners. Among the most popular gifts:
1. Free spins and large jackpots, which always arouse the interest of users.
2. No deposit bonuses are one of the most coveted rewards that allow you to play without investing your own money.
3. Cashbacks with a refund of up to 100% of lost funds are especially attractive for those who place large bets.
4. Welcome bonuses: percentages from deposits, free spins or points. Such offers often include several awards at the same time in holiday packages.
5. Additional credits and increased deposit bonuses provided to active players during the holiday period.
6. Exclusive prizes for VIP clients, such as HighRoller bonuses, designed for users who prefer large bets and deposits starting from 10,000 rubles.
Casinos add themed slots to their collections to create a festive atmosphere. New Year's style games such as Office Christmas, Dear Santa, Xmas Rooster, Xmas Bells, Christmas Tree and Holly Jolly Cash Pig are particularly popular, and players receive additional bonuses for participating in them.
New Year's promotions are often combined into gift boxes, Advent calendars, or held as part of special tournaments. For example, Pin-Up's Gift Box promotion offers money, free spins, and prizes. For every 2000 hryvnias of betting turnover, a player can "remove the packaging" and receive a new reward.
Choosing offers from the betting vertical
New Year's offers from bookmakers are amazing in their variety and generosity. Here are the main ones:
1.Holiday promotions with gifts and bonuses. BC offers its clients prizes, deposit bonuses, and free tickets for participating in holiday promotions. For example, L*on invites bettors to open Advent calendar cards daily and pick up gifts, and Be**oom grants wishes as part of the "Wish Tree" campaign.
2. Welcome freebets. These are free bets with a fixed face value, allowing you to try your luck without investing. By the New Year, their size is significantly increased: "P*ri", **nline and "Be**iti" offer bonuses up to 3,000 rubles, and "Fo**bet" and "L**n" — up to 15,000 and 20,000 rubles, respectively.
3. Promotions with conditions fulfilled. BC offers valuable rewards for meeting certain conditions, for example, for a series of bets according to set rules. In "1x**avka" there is a drawing of household and computer equipment Bet M**oz, and "Be**iti" offers to win part of the 25 million rubles in the "New Year's Mission" campaign.
4. Personal bonuses for promo codes. This method remains popular to attract an audience. With the META promo code in "Be**iti" you can get a free bet for 2500 rubles, and with META24 in "Vin*a*n" — 3000 rubles and an Ozon certificate.
5. Free betting insurance. This is a relatively new offer that allows you to avoid losses on unsuccessful bets. For example, Lee*a*wok offers insurance for betting on eurofootball, and M*on offers bonuses for losing express trains.
Each of these offers helps the bettors to celebrate the New Year with pleasure, taking advantage of additional advantages from bookmakers.
Requirements for New Year's creatives
When creating advertisements for New Year's campaigns, it is important to take into account the key needs of the target audience. What should you pay attention to in order to attract potential customers?
1. Discounts, promotions, and bonuses. These elements should be the central part of the creative. Be sure to emphasize that the offer is related to the New Year, and the amount of the bonus or gift is significantly higher than the standard options.
2. Limited time of action. You can remind users of the time frame with text, but countdown timers or animated elements such as GIFs work best.
3. The atmosphere of miracles. New Year's Eve is associated with magic, so the emphasis on the chance to receive a generous gift from fate through winning at a casino or bookmaker's office effectively attracts attention.
4. Festive mood. Point out that sports betting and casino games are not only gambling entertainment, but also a great way to give yourself and your loved ones vivid emotions. This approach helps to attract those who are looking for new experiences and original ideas for the holiday.
A proper focus on these aspects allows you to create creatives that can interest and engage your target audience during the New Year period.
To understand which approach will bring maximum profit, you will need to test at least 5-6 creatives. As soon as the profitable bundle is formed, the advertising campaign will need to be launched at full capacity. Holidays fly by quickly, so it's better to maximize your impressions and bids.
Conclusion
During the holidays, the desire to relax engulfs many arbitrators, which creates an opportunity for others to work in conditions of decreasing competition. The decision to take advantage of this advantage remains with everyone, but it is clearly not worth ignoring.
Webmasters who continue to work actively before the New Year get the most out of the gambling and betting verticals. The festive mood makes the audience especially receptive to creatives executed in the spirit of event marketing. Add some brightness with themed slots and sparkling spins, and high—quality conversions won't take long.