Gambling Australia
Diving into the Australian market
Today, the focus is on Australia, a country with high solvency and a gambling population. Advertisers are actively increasing bids for various traffic sources. Australia is considered one of the most expensive geo, so it is important to know certain nuances and approach the drain wisely. Test results and experience will help, and we also provide recommendations on the bay.
Why Australia will be profitable for webmasters
Australia holds a popular position among our webmasters: there are offers for almost all traffic sources. Now is the perfect time to enter this geo and earn money. In this article, we will discuss the key points that are worth paying attention to.
GEO Information
Australia is a Tier—1 geo with a highly solvent population. The standard of living here is high, and the country occupies the top positions in terms of average wages in the world. It should be remembered that traffic in Australia is quite expensive, so it is important to have an appropriate budget. However, payments from advertisers more than compensate for all the costs of advertising the offer.
The country's population is 25.9 million people, and about 96.2% of them have access to the Internet.
The average monthly salary is $5,000.
The country's currency is the Australian dollar (AUD).
The official language is Australian English.
Gambling in the country
Gambling in Australia: legalization and player behavior
Gambling is legalized in Australia, and all casinos pay taxes, which significantly replenishes the budgets of both individual states and the country as a whole. Austrians are known for their gambling: according to statistical studies, they spend more than $20 billion on gambling every year.
A variety of gambling entertainment
Players in Australia prefer a wide range of gambling entertainment. They are not limited to one thing, actively participating in poker, slot machines, live casinos and card games, betting on various sports.
The target audience of gambling offers
The main audience of gambling offers are men and women aged 25 to 60 years. These are solvent players who rarely think about the amount of their expenses, since the budget is not a limiting factor for them.
When targeting, it is worth paying special attention to the age segment of 50-65 years. Young people are less active in gambling due to workload and a desire to focus on their career, while the older generation has more free time, which contributes to increased gambling activity. According to some reports, only 26% of the players are people under the age of 25.
Withdrawal of winnings: features of behavior
Australians rarely withdraw their winnings. Most of them prefer to leave money in their personal casino accounts and use it for the next games. While in Europe about 70% of players withdraw their winnings, in Australia only 30% do so for personal needs.
Top traffic sources
Facebook Instagram and Facebook can be used to start gambling bays. These social networks provide effective promotion, and they should be combined with strategies such as SEO, SEO and Google PPC, which help attract high-quality traffic.
Popular and visited platforms can be considered as additional sources:
These platforms can also help attract a target audience and increase their presence in the gambling industry.
In the campaign settings, you can focus on targeting:
Popular operating systems are Windows, iOS, and Android. It is worth paying attention: in Australia, the number of iOS users is predominant, respectively, you need to focus more on iOS applications and adaptation to Apple devices.
Popular browsers are Chrome, Safari, Edge, Samsung Internet, Firefox.
Popular operators and Internet service providers are Southern Phone, Woolworths Mobile, Optus, Vodafone, Telstra.
Creatives
Approaches and ideas for gambling campaigns in Australia
Here are some strategies and ideas that can be tested in gambling creatives aimed at the Australian audience:
1. Focus on entertainment and vivid emotions. Australians perceive casinos as a hobby, so excessive emphasis on guaranteed winnings or financial improvement is inappropriate — they do not have serious financial problems.
2. Segmentation of the audience by gender. It is recommended to create creatives separately for men and women, because among the players in Australia, about 46% are women and 54% are men.
3. Correct translation of creatives. At CPAgetti, we offer help with localization and free translations. Language nuances should be taken into account: in Australia, "slots" are called "pokies", it is important to remember this in your creatives.
4. Mention of popular local payment systems. The inclusion of payment platforms such as eWay, SecurePay, 2Checkout, Pin, ANZ and eGate will help players to know that a deposit can be made conveniently and quickly.
5. Support for cryptocurrency transactions. If the offer allows deposits in cryptocurrency, you should definitely indicate this, as Australians are increasingly choosing cryptocurrencies due to convenience and anonymity.
6. High-quality visualization. The graphics should be at a high level, you can use video. Creatives should show a variety of slots, bonuses, free spins and real emotions of the players.
7. A unified style of creatives. Coordinating creatives, apps, and related promos is important for high conversion rates. Experienced professionals note that the discrepancy between the shown application in the creative and the real product negatively affects the results.
8. The use of national attributes. Images of the flag, currency and other symbols of Australia work as a trigger, increasing the attention of users through personalization.
9. Interesting content about games. Australians love to explore new games and slots, so you can demonstrate different mechanics and modes. Broadcasts work great, where bloggers play slots live, showing emotions and sharing their winning experiences, as well as a news format telling about applications in which users have already received large winnings.
Examples of creatives
Offers for Australia
We have prepared a selection of offers that need to be launched first:
Conclusion
Gambling in Australia: opportunities and challenges
Australia is one of the most attractive and profitable Tier-1 countries for gambling traffic. It is quite difficult to enter this market due to high competition and expensive traffic prices. Nevertheless, the invested efforts are 100% justified due to the increased rates of advertisers.