How to Run Contextual Ads Without Burning Your Budget

Contextual advertising means your creatives show up to users who are already searching for what you're promoting.
If you’re pushing microloans (MFOs), your ads appear to people looking for credit cards or personal loans — a red-hot audience that converts like crazy.

Manual Competitor Analysis: Avoiding the Burn

Before launching, warm up the field:

• Proxy setup: Use an anti-detect browser and set your proxy to the target GEO. Otherwise, you’ll see irrelevant ads and waste money.
• Keywords: Gather a list of keywords related to your offer. Search them manually to see what creatives your competitors are running.
• Creatives & Landers: Pay attention to headlines, ad copy, offers, review platforms (like Trustpilot), and hooks. Save everything in a folder — it’ll be gold for your own combos.

Top Tools to Stay Profitable

• Keys.so – Analyzes competitors across SEO and contextual ads. Lets you spy by keyword and GEO.
• ARSENKIN TOOLS – Parses and analyzes ads in Yandex. Collects data on keywords, domains, ad positions.
• Search From – A free tool to check Google ads by GEO, language, and device.

Pro Tips

• Combine methods: Use both manual research and ad spy tools for a full picture.
• Document findings: Create a doc with key takeaways, sample ads, and competitor landers for future reference.
• Funnel analysis: Trace the full user journey from ad to conversion to reverse-engineer what works.

Bottom Line: Analyze or Die

Competitor research isn’t just for fun — it’s a real weapon for scaling profitably.
Study what others are doing, improve on it, and hit the ground running.
Use tools, collect creatives, test your funnels, and pour traffic with profit.

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