Where to find the most converting keys for Google Ads
When working with ads in Google Ads, correctly selected key queries will ensure that the landing page or website attracts a target audience that is more likely to perform a targeted action. At the same time, incorrectly selected keywords can lead to unnecessary budget expenditures and the display of ads to unsuitable people, which will reduce the effectiveness of the advertising campaign. In this article, we suggest you familiarize yourself with the methods of selecting the most relevant keywords that will help make an advertising campaign profitable.
The preparatory stage for the selection of keys
Before starting to analyze methods and tools for searching for keywords with high conversion, a webmaster or advertiser needs to complete a number of preliminary steps:
1) To analyze the target audience, its interests and their long-term stability. The more detailed the socio-demographic, behavioral and psychological factors are determined, the higher the probability of accurately determining the audience's requests in relation to the product or service offered;
2) Define the goals of the advertising campaign (for example, increasing sales, increasing brand awareness, informing about promotions and discounts, etc.). The choice of keywords largely depends on the goals of the campaign. Depending on the tasks, keywords can be trade, brand, or informational.
Tools for finding relevant keys for promotion
Today, by 2024, experienced contextual advertising (PPC) specialists and media merchants are actively using several approaches simultaneously to collect the most relevant semantics for advertising campaigns in Google Ads. Although each tool can be used separately, it is best to combine them. Below we list the most common methods that are used most often.
Researching competitor ads in Google search results is a free, but time- and effort-consuming method, since the webmaster needs to analyze competitor ads manually by entering and selecting the appropriate keywords.
Also, some webmasters view other ads of each competitor by going to the Google Advertising Transparency Center by clicking on the three-dot icon located next to the ad in the search results.
Google Ads Key Scheduler
Another simple but effective tool is the Keyword Planner inside the Google Ads advertising cabinet. You can use it to search for new keywords both manually and by analyzing competitors' keywords by inserting a link to their website or landing page. This method helps to find new ideas to expand the semantics of an advertising campaign and create unique headlines and descriptions with an attractive offer that will distinguish your advertising from competitors.
Google Search Console
If a site or landing page is already attracting organic traffic or traffic from advertisements, and it has a Google Search Console script installed, then in the "Search Results" and "Google Search Console Insights" tabs you can find the most popular user queries that most often lead them to the site or landing page.
Using special software
Various specialized software greatly simplifies the work of creating and optimizing the semantic core for advertising campaigns in Google Ads. For example, experienced webmasters use tools such as Serpstat, Screaming Frog, Ahrefs, keyso, spywords and others. Some of these services allow you to identify the most conversion keywords for both organic search results and for competitors' advertising campaigns according to established parameters.
This type of software differs from standard Google tools in that it allows you to search for keywords even in specific verticals. However, campaigns using these keywords are often rejected or moderated for a long time, and accounts may be blocked. To speed up moderation and extend the life of the account, with the ability to withdraw the rest of the advertising budget in case of account blocking, you can use Google Ads agent accounts that have an increased trust from Google.
Google search tips and questions
To find the most relevant keywords and phrases, as well as to create a unique approach to titles and descriptions in advertisements, it is useful to use search suggestions and frequently asked questions blocks. These tools help you find keywords based on popular queries depending on the topic, which increases the likelihood of finding highly-conversive keywords.
The keywords offered by such tools can be used to create effective ads that attract the target audience. At the same time, it is important to create unique and attractive titles and descriptions that will attract the attention of users and stimulate them to action.
Google trends
You can also select relevant keywords and queries based on similar queries in a single geo or in the general Google Trends search results. It is enough to select a geo, enter the name of the offer or niche in the search bar.
Conclusion
There are many methods for finding the most relevant and effective keywords and phrases to use in Google Ads advertising campaigns. This list is not exhaustive, but it includes popular and simple ways to create and optimize the semantic core of an advertising campaign. It is important to remember that even if these phrases are offered by Google itself, there is no guarantee that they will lead to successful ads, since Google Ads takes into account many other factors when determining the relevance and ranking of ads.