influencer traffic
Despite the fact that interest in influencer marketing in the affiliate sphere has decreased slightly, for many this area remains attractive and mysterious. Some perceive it as something dishonest, while others see in influencer marketing a way to make quick money. But is this really the case?
Let's figure out what influencer traffic really is, how it functions and whether it is worth implementing it into your strategy.
Traffic of influential people: from hype to reality
A few years ago, many people watched videos with strangers with bewilderment, gaining millions of views and likes. "These are ordinary bloggers!" you thought. But now these bloggers, streamers and other popular personalities are called influencers. They have become an important source of traffic, and the traffic itself is your income.
Influencer traffic is a tool that brings real results. But you need to know how to work with it correctly in order to avoid pitfalls and achieve maximum returns.
Influencer traffic and circuit traffic: where is the border
Influencer traffic, also known as "magic of the stars", "traffic from the guru" or "the key to success", is a topic worth talking about. Let's look at the popular myths about influencer traffic and find out how to distinguish high-quality influencer traffic from circuit solutions.
Myth 1: Influencer = Automatic success
On the Internet, you can meet a lot of people who promise incredible profits from influencer traffic. They say, "Get the contacts of the influencers from me, and you will have a million dollars." However, in reality, the situation is much more complicated. An influencer is not a magic tool, but a tool that you need to be able to use effectively.
Myth 2: Influencer Traffic = celebrities only
There is an opinion that in order to achieve high-quality traffic, it is necessary to work exclusively with well-known personalities. This is a misconception. In fact, there are micro- and even nanoinfluencers with a dedicated audience that can bring no less benefit.
Myth 3: Influencer Traffic = Safe choice
In fact, there are many risks and nuances in the field of influencer marketing. There are influencers who resort to cheating subscribers and likes. There are also those who work according to schemes that do not provide real results. Therefore, it is important to carefully check the influencers before starting cooperation and not trust the promises of easy earnings.
So how do you distinguish between influencer traffic and circuit traffic if they are so similar? It's all about the approach and the target audience.
The main differences between influencer and circuit traffic
1. Rarely accepted by affiliate programs and networks
2. Aggressive head-on advertising, promises of 100% earnings, winnings, etc.
3. Does not fit white verticals
4. It does not require large financial expenses
5. An unfair approach based on deception of users and advertisers is used
6. Illegal, banned in a number of countries
7. Short-term, accompanied by account bans, loss of money and reputation
1. It is often accepted by affiliate programs and networks
2. Native advertising of a product or service, no promises of profit
3. Suitable for white and gray verticals
4. Costs depend directly on the popularity of the influencer
5. The approach is based on trust, authenticity and long-term relationships with the audience
7. Long-term, ensures a stable flow of customers
To distinguish between high-quality influencer traffic and schematic traffic, it is important to analyze the audience of the influencer: whether there are real users in it or only bots and fake accounts. It is equally important to pay attention to the content — you should make sure that the influencer generates interesting and useful content for its audience. It is also worth studying the reviews of other clients about the influencer to get an idea of its work and the results achieved.
We measure the results
Influencer traffic easily confuses newcomers with different metrics, likes, views and the number of subscribers. To understand what really brings results and what is just a beautiful picture, you need to understand the key metrics of influencer campaigns.
1. Reach — the number of people who have seen the content. This indicator is important for assessing the scale of the campaign. However, it should be remembered that "see" does not equal "buy".
2. Engagement — the level of activity of the audience in interacting with content, including likes, comments and reposts of posts or stories. This indicator reflects how interesting the content is for users.
3. Traffic — the number of users who clicked on the link and went to the desired resource. This is a key indicator of the effectiveness of advertising, although a click does not always mean a purchase.
4. Conversions — the number of users who have completed a targeted action, for example, who bought a product or left a request. This is the main indicator for evaluating the actual effectiveness of a campaign.
5. CTR (Click-Through Rate) is the percentage of users who clicked on a link in a post or story. This indicator plays an important role in evaluating the effectiveness of advertising campaigns; a high CTR indicates that your ad attracts attention and encourages users to click.
6. ROI (Return on Investment) is a key indicator that helps you understand how profitable investments are and whether it is worth continuing to finance the project.
7. CPE (Cost Per Engagement) — the cost of each interaction with the content of the influencer.
In order to adequately assess the effectiveness of an advertising campaign to attract influencer traffic, it is necessary to analyze these metrics in a complex and compare them with other data.
For example, high coverage does not always indicate the success of a campaign. It is important to pay attention to conversions and the quality of the traffic received. It is necessary to carefully monitor how changes in content affect metrics. For example, if you have changed the style of a video and noticed an increase in the number of likes and views, this may indicate that you are moving in the right direction.
what attracts influencer traffic : Content
In influencer marketing, content is the foundation, the anchor that hooks the target audience. Influencers broadcast different content in their channels. But not all formats are suitable for attracting high-quality traffic
1. Product reviews — detailed and objective reviews of products or services.
2. Unboxing — a video showing the process of unpacking new products.
3. Success stories — personal stories or examples of using the product.
4. Training videos and instructions — tips on using the product, life hacks and recommendations.
5. Joint broadcasts — live broadcasts with the participation of the brand and the influencer.
6. Promo codes and discounts — special offers for subscribers of the influencer.
Regardless of the format, the content should be interesting and valuable to your target audience. It is also important to present it correctly. Here are a few formats that are well received by the audience:
1. Video is the most popular content format on the Internet. It requires less time for perception compared to the text and conveys the vivid emotions of the influencer.
2. Instagram stories is a fast and dynamic way to interact with subscribers. Stories create personalized content and get a quick response.
3. Streams are a great way to make content more lively and interact with the audience in real time.
4. Articles are a great way to provide the audience with more in—depth information and create a professional image.
To achieve high ROI in their advertising campaigns, experts recommend trying different content formats, learning what works best and not being afraid to experiment.
Where to find and how to build relationships with influencers
When looking for an influencer, keep in mind that celebrities and famous bloggers are not the only options. Sometimes the real treasure can be found among less popular personalities.
Where to look for influencers:
1. Social Networks — look for influencers for your niche on Instagram*, TikTok, YouTube, Telegram and other platforms.
2. Thematic forums — on specialized forums focused on your area, you can find active bloggers who can become excellent influencers for your project.
3. Recommendations — sometimes it is easier to ask colleagues in the industry about who they work with, or to pay attention to the ambassadors of various projects themselves.
But finding an influencer is half the battle. It is necessary to build communication and establish relationships so that the cooperation is long and spacious.
1. Transparency and honesty:
- A clear indication of the goals and expectations of cooperation will help to avoid misunderstandings and discontent on both sides.
- Openly share information about remuneration, deadlines and any other conditions in order to establish a trusting relationship.
2. Support and engagement:
- Actively participate in the life of influencers: comment on their posts, repost content, support their initiatives. It strengthens the bonds and shows that you appreciate their work.
- Organize events or meetings to strengthen personal relationships and help influencers get to know your brand better.
3. Feedback and recognition:
- Regularly share feedback on the work done with influencers, emphasize what exactly you liked.
- Recognize the achievements and successes of influencers, perhaps through joint posts or by awarding small prizes for excellent results.
4. Cooperation on an equal footing:
- It is important to create an atmosphere of partnership where both sides can share ideas and inspiration, and not just focus on fulfilling the terms of the contract.
- Listen to the opinions and suggestions of influencers, because they understand their audience better and can offer effective ways of interaction.
These principles will help establish strong and mutually beneficial relationships with influencers and, ultimately, lead to successful cooperation.
Recommendations
Webmasters who start working with influencer traffic often make the same mistakes.
1. The wrong choice of an influencer is cooperation with influencers whose audience does not match the target audience of your brand.
2. Insufficient research — lack of statistical analysis and the presence of fake subscribers.
3. Lack of clear TK — unclear instructions and vague expectations from the influencer.
4. Ignoring feedback is a discrepancy between the opinion of the influencer and his audience and your expectations.
5. Incorrect performance assessment — evaluation only by the number of subscribers, ignoring engagement, conversions and other important metrics.
To avoid these mistakes, it is important not to limit the choice of an influencer only by the number of its subscribers. It is necessary to study the audience, values and style of your potential partner. Before starting cooperation, define your goals and KPIs, as well as develop clear terms of partnership, which should be recorded in writing.
Pay attention to creating high-quality content that will be interesting to the audience and useful to your brand. Regularly monitor the results and conduct analysis to optimize your strategy for working with influencers in the future. Remember that trusting relationships and openness are key factors for achieving long-term success.
Following these recommendations, webmasters will be able to effectively use influencer traffic to expand coverage, attract new users and increase conversions.
Сonclusion
Influencer traffic is a powerful tool for attracting a target audience and increasing brand awareness. Its effectiveness depends on the selection of suitable influencers, the creation of high-quality content and competent campaign planning. Also, do not forget about the need to measure results and analyze data in order to optimize your strategy and maximize the benefits of working with influencers.