How to shed hypertension in 2024? Recommendations, cases, tips, examples of creatives, geo Â
When everything burns red in the tracker, at first mild headaches start. But after a few days of pouring into the minus, the situation worsens: there is shortness of breath, tightness in the chest, the temples seem ready to explode, and the tonometer shows a frightening 180/120. According to insider statistics, over 70% of arbitrageurs experience such “storms” in FB.
This syndrome is called hypertension - simply put, it can be used to justify high blood pressure or any other physical and moral ailments that prevent you from effectively pouring traffic. In this article, based on my experience, I will tell you how to deal with hypertension in arbitrage - let's deal with creatives, study statistics and choose a suitable geo.
Does hypertension differ in any way from other sub-verticals? Looking at the statistics for 2024
Diseases of the cardiovascular system occupy a leading position among the causes of mortality in Europe, Latin America and the CIS countries. Obviously, as the population grows, so does the number of patients, which means that hypertension affers can be cast in almost any region of the world. I will not mention the cliché about the “evergreen vertical”, but the fact remains that age takes its toll, and there is simply no need to invent something new here.
And if you think about it... You get headaches too, don't you? When you take pills and the pain still doesn't go away, do you stop taking them right away? It's a similar story with hypertension - the same nuance.
Is it worth starting to cast hypertension?
One thing's for sure: this niche will suit both beginners and experienced nutra players. As in any nutra vertical, success here is 80% dependent on your approach. The other 20% is the work of the affiliate, the quality of the call center and many other factors that are not always under your control. Hypertension affers can be shed all year round - this product is hard to classify as seasonal.
As always, pay special attention to the details that immediately catch the eye: headlines, images, and the layout of the landing page. Before launching, be sure to research your GEO - the mentality of people in different countries is very different. You can use the same creatives and lendings, but the audience reaction will be completely different: in one GEO CTR will easily exceed 10+, while in another GEO it will barely reach 5. And what is the reason?
It's simple: people are different everywhere. For example, in the USA people tend to stand out, value individuality and uniqueness. In Japan, on the other hand, the collective spirit dominates, and actions are directed more towards the common good. Obviously, creatives that are customized are unlikely to produce good results in Japan, but in the U.S. they may well provide a great envelope.
Recommendations for working with hypertension: about lend-lease and creatives
Now I'll share my personal experience. Many people think it's important to consider all the little things when creating creatives, including the complete relevancy between the creative and the landing page. This is especially critical for Tier-1. For example, if you stated on the creative “Dr. Carlos will cure, read the article...” and added an image of the doctor, make sure to reflect that on the landing page as well. The user, going over, expects to see that very Dr. Carlos, and if he meets only a banal description of the product, the envelope will immediately sag. It all makes sense, right?
But I'll tell you what: making perfectly relevant landings is not a mandatory rule at all. I actively use this approach, but only on Tier-3. I take a maximally clickable creative with a thrashy story or a catchy message that provokes a click. As a result, the CTR of such creatives is excellent.
Yes, the conversion rate per click is lower, but there are a lot of cheap clicks, and the overall performance is equalized. It becomes easier and more comfortable to work.
Another tip - focus not only on the main problem, but also on its symptoms. Keep it simple, without complicated terms. The user does not want to understand the causes of his disease or to delve into its peculiarities. He is only interested in one thing - getting rid of pain and discomfort. Show that your product can remove suffering, and he will be ready to buy.
And you don't have to reinvent the wheel. If you still want something non-standard, I recommend that you allocate no more than 10% of the total budget for experiments.
Examples of creatives
It seems like you already know which creatives will do the trick. But I'll give you a couple of examples:
Creatives with unusual or strange food show great results. It is enough to superimpose text over the image and you can safely launch the campaign. The main thing is to add an element of thrash, which will immediately attract attention and arouse interest. Our goal is a high CTR. The more clicks you get, the more chances you have to make the landing page do its job.
Which geos to choose for uploading
Latam, CIS - there is practically no difference, except for the cost of traffic. We can say that Tier-3 audience is less demanding compared to Tier-1, but this is no reason to skimp on the quality of creatives and lendings. You should always do everything qualitatively.
Why? First, a good approach will allow you to scale the bundle to any geo. Translated the text into the desired language, poured on a new geo, evaluated the performance - and here you are already making a profit. A working bundle can bring results with minimal adjustments. Therefore, pour it wherever you want, within your budget, and make money.