Will users download the PWA app since it is not in the Store?
When buyers come across PWA apps, many have a question: can players trust such an app if it cannot be downloaded through the official store? Users are used to downloading apps from marketplaces because it is easy and convenient. However, it is not always clear how they will react to the offer to download an apk directly from the landing page. That's why I will tell you how users actually choose and download apps.
How a user chooses an app
To begin with, you need to understand what makes users install the app. According to statistics, there are three main reasons that influence their decision:
As you can see in the illustration above, if a user has a specific task that an app can solve, they are more likely to install it. In this case, the promotion factor from Apple or Google does not play a key role. The other two popular reasons for installation are a recommendation from friends or an interesting advertisement.
When traffic is driven to an app in the official store, ads direct the user straight to the page in the marketplace. This makes it impossible to warm up the audience through the preland. With PWA apps, there is no such problem. A buyer can first direct traffic to the preland, interest users, and only then redirect them to the app's landing page.
Thus, with PWAs, it is easier to grab attention and convince the user to download the app.
Why users are okay with PWAs
Official app stores are not the only way to download software to your phone, especially when it comes to gambling or sports betting. Advertising of such software is prohibited in stores, and many users are well aware of this. Therefore, they often download apps from other sources, including downloading directly from the website.
In addition, PWA applications have four key advantages:
- Users no longer perceive app stores as a guarantee of quality. Studies show that the placement of fake apps cost the App Store and Google Play about $400 million. Most often it was related to banking or mining apps. If scammers managed to introduce fake priles in these categories, which are under strict control, it is even easier to do so in other niches. Moreover, both stores collect user data, including payment card information. Therefore, placement in the app store offers no real security guarantees. Thanks to this, modern users are not afraid to download software not from official sources;
- PWA applications take up much less space. According to statistics, more than 50% of users delete apps due to their large size. The average size of an application in Google Play is about 32 MB.
A couple of dozens of such applications and you can forget about free space on your device, which will also affect the performance of your smartphone.
PWA applications weigh only 1-2 MB and at the same time are practically as functional as standard applications from stores. Thanks to this, users can install PWAs even with minimal free memory without overloading the device with huge installation files.
The buyer controls the weight of the PWAs on his/her own, and the application will exactly match this size.
- Progressive web applications download much faster. Due to high volume and slow internet, more than 70% of users cancel app downloads.
In many promising Tier-3 countries for gambling, good internet is just starting to appear and is not available everywhere. Because of this, not all users are ready to download heavy applications from stores. It is much easier to install a lightweight PWA in just a few seconds and then use its full functionality.
- Advertising platforms do not stand still and actively help users to find what they need faster. As the above-mentioned research shows, a quarter of users install an app thanks to interesting advertising. And this is not surprising - Facebook is constantly improving advertising formats and algorithms that allow it to more accurately find the target audience.
It's enough for the user to click on the PWA application advertisement once, and he won't have to waste his time on a long search for options in the store. The advertising system itself will suggest suitable applications - be it your favorite slots or roulette - and allow you to install them in a couple of clicks right after clicking on the link.
In addition, many apps from the official stores stop working if the user does not download the latest update. This is tiring, because you have to go to the store, find the app, wait for it to download and install. With PWA there is no such problem - all updates happen automatically and unnoticed by the user. This minimizes distractions and the game continues without interruption.
Conclusion
To increase the likelihood that a user will download an app not from the store, it is important to convince them that the app is not suspicious. To do this, the website must be hosted on an HTTPS-enabled domain. If the user gets to the site without this certificate, the browser will immediately warn him about the possible threat of data theft. In such a situation, no creativity will be able to attract traffic.