Gambling and PWA: which ROI is optimal and how to increase it
More and more experienced webmasters are starting to use PWA gambling applications. Such applications make it easier to warm up traffic, inform users about bonuses and promotions, and motivate them to return to the game. However, not all arbitrageurs understand what level of ROI can be considered optimal when working with PWA in this niche.
Because of this, many may face losses and become disillusioned with the benefits of progressive applications. Therefore, we have considered several important issues:
1. Why is it easier to achieve a high ROI using PWA;
2. What indicators of this indicator are considered normal for profitable gambling rental;
3. How to increase ROI when promoting gambling offers through PWA.
Typical ROI values for spilling gambling traffic through PWA
We have identified the most common ROI values. Conditionally, the results of the analysis are divided into three intervals:
1. ROI of 30% and below. Such a metric value indicates that there are problems at one or more stages of an advertising campaign. The reasons may be incorrectly configured targeting parameters, unattractive design, inconvenient buttons, or an ineffective registration form on the site, which eventually leads to such results.
2. ROI from 30% to 70%. This is a good indicator at the initial stage. He points out that the PWA solution is interesting to the audience, but it can be improved. It may be worth testing other offers, adding reviews and ratings from users, or changing creatives and designs. Since PWA applications do not require placement in stores, making changes will not require stopping the campaign.
3. ROI from 70% to 100% and above. This is the desired result, which is worth striving for. Such indicators are achieved by specialists who work out in detail not only the design of the application and the funnel of warming up traffic, but also push notifications with information about promotions and bonuses. It is also advisable to divide the audience into iOS and Android users, since the cost of attracting traffic varies, which allows you to increase ROI, focusing on fans of specific brands of technology.
Next, we will tell you how to increase ROI when promoting gambling through PWA applications.
How to increase ROI when working with PWA and gambling traffic
To increase ROI when working with PWA, you need to configure several key elements:
1. Targeting. The first step is to focus on setting up the audience parameters. It is important to conduct an analysis to determine which segments of users in the selected geographical region are interested in gambling. Most often, these are men between the ages of 21 and 24 who already have a stable income and a desire to increase it. However, in the beginning, it is worth focusing on the recommendations of advertising platforms or affiliate programs in order to effectively attract high-quality traffic and fulfill KPIs.
2. The sales funnel. The arbitrageur must clearly understand where the players come from, what they expect and how best to meet their needs. This is critically important for building an effective sales funnel. It is necessary to test different approaches, creatives and application options. Sometimes, even an unsuccessfully designed registration window can negatively affect conversion and, as a result, ROI.
3. The analytics system. Traffic analysis can be performed using an installed pixel. This will allow you to launch traffic to several applications with different designs and identify the most effective option.
4. Push mailing list. Users sometimes install applications, but later forget about them. To avoid this, it is necessary to remind them regularly about their favorite slots or roulette. This can be done using push notifications that will be sent directly to the user's device. Thanks to this, experienced webmasters achieve an ROI of 100% or more.
These elements will help to increase the efficiency of working with PWA and significantly improve financial results.
Conclusion
PWA applications provide opportunities to increase ROI for both beginners and experienced arbitrageurs. Due to its low workload, independence from the requirements of app stores and ease of configuration, it is much easier to work with these tools, which makes the return on investment more profitable.