Gambling via PWA. Information for beginners
ROIs of 40%, 80% and even 300% are standard figures for those who attract traffic to the gambling niche through apps. It costs about $200-400 to develop a native or WebView casino app for Android. Newcomers spend the same amount on testing and finding profitable bundles when working with PWAs.
Therefore, PWA apps have become a popular tool for those starting their affiliate marketing career in the gambling vertical.
However, one app is not enough to be successful. It's important to choose the right GEO and budget wisely. How to do this when working with PWA, we will tell you further on.
Choosing a country and traffic source to spill gambling from a PWA application
I recommend starting with Tier-3 countries such as Zambia or Bangladesh. These regions offer a large volume of low-cost traffic that is not yet saturated with promotional offers. People in poor regions see gambling as an opportunity to get out of poverty, making them ideal for PWA startups compared to Tier-1 or Tier-2.
The main source of traffic for PWA applications in the gambling niche is Facebook. There are two reasons for choosing this source:
- Users in the selected countries, such as Bangladesh and Zambia, are actively using Facebook. Most of the population in these regions use this social network on a regular basis, making it optimal for audience engagement.
- Facebook offers tools to optimize campaigns such as Meta Pixel. Experienced buyers set up the pixel to collect user data and help algorithms find the right leads for an offerer. Optimizing the pixel based on purchases, such as user deposits, can reduce the cost of attracting a deposit by 1.5-2 times after analyzing the first purchases.
To set up Meta Pixel correctly, you need to go to the Facebook Ads cabinet, go through several settings and set the parameters. A mistake at this stage can cost tens or hundreds of dollars, as the system will not be able to effectively learn and optimize the cost of deposit attraction.
Now let's tell you how much money it takes to find a profitable bundle in Bangladesh and Zambia.
Statistics show that Facebook is used by almost 38% of the population.
The Digital 2024 report also reports that the country has a low internet speed of 23 Mbytes/sec. PWAs weigh up to 1-2 MB, so any user can download a PWA to their phone.
Meta Pixel will need to collect about 30-40 deposits for training. The approximate cost of the first FDs will be $20-23, although it can be as high as $25 or more at the start. This is normal, as the pixel will initially show ads to a wide audience. Over time, the cost of deposits will drop to $10-12. Thus, it will take about $600-800 for testing, which will allow us to evaluate the effectiveness of the bundle.
According to reports from experts, the average internet speed in this GEO is around 24 Mbps, a 65% increase from 2023. This improvement makes the internet in Zambia more affordable, which allows buyers to attract more traffic.
According to reports from experts, the average internet speed in this GEO is around 24 Mbps, a 65% increase from 2023. This improvement makes the internet in Zambia more affordable, which allows buyers to attract more traffic.
It will take approximately 30 deposits to train a pixel. Initially, the cost of attracting FDs may be about $10, but over time it will decrease to $3-5. Thus, the arbitrageur will spend $200-300 for the first tests.
Calculating the budget for working with a PWA application
To test the bundle, you need to get an app, create creatives, set up a domain and purchase traffic from Facebook. Let's briefly describe each item of expenditure.
The PWA app is what your audience will interact with. The final quality of traffic and the arbitrageur's payout depend on the functionality, interface and quality of the app. Developing a PWA from scratch will cost $200-300 for one app, and you will have to pay extra for each revision.
Where do you get the creatives?
At the initial stage, it is recommended to use spy services. They provide access to a variety of creatives that will help you find effective approaches for your chosen GEO.
If a buyer knows Photoshop, he or she can create similar creatives on their own and unique them. However, this method is not suitable for everyone, as many creatives may already lose their effectiveness by the time they get into spy-services, and working with photo editors requires certain skills.
If the budget allows or the webmaster has already found a profitable bundle, you can turn to professional designers. They usually charge about $35 for creating an icon and 3-4 images. However, it is worth considering that truly effective creatives from experienced professionals will cost more.
Inexperienced newbies often buy domains on their own, costing around $3-4. However, it's important to keep in mind that without an HTTPS certificate, Facebook may block the domain name a few days after the campaign starts. An HTTPS certificate can be obtained for free by being validated for a month, or can be purchased for $15-20 for a year. This option may be appropriate for some users.
How much do you need to purchase traffic and installs?
Сколько понадобится денег: $1 300–1 600 за трафик и $90 на инсталлы.
If you rent an app or create it in a builder, you will also need to consider the cost of paying for app installs.
The average inst2dep metric in this GEO is 10%. To get 30-40 FTD for tests, you'll need about 300 installs, which will cost about $15 per region. The budget for Facebook varies depending on the chosen GEO, and it is recommended to test from 5 countries. This will allow for a visual assessment of whether the bundle is worth scaling.
Strait to Zambia will cost $200-300 plus $15 for 300 installs. If four other similar countries with the same budget are selected, the total cost would be around $1,300-1,600.
Conclusion
PWA apps are great for newcomers to the gambling niche. You can build apps on your own, use creatives from spays or templates. It is also important not to forget about careful analysis of traffic quality and scaling the bundle.