How to use PWAs on different geos without spending too much money
Studies confirm that over 75% of non-English speakers prefer to shop on sites adapted to their native language. Therefore, if a buyer limits the translation of the PWA app and landing page to English only, they are missing out on a significant portion of the potential target audience. For example, the gambling market in Indonesia is worth about $61.6 billion, with only about 5 million English speakers out of a total population of 282 million.
Therefore, localizing PWA apps into local languages is a key step to maximize audience reach.
It is not necessary to hire a native speaker on a freelance basis and pay for their services to translate the app and the website. There are alternative solutions, which we will discuss in detail in this article.
What needs to be localized in a PWA application
Almost all elements are translated, with the exception of titles. Brand names, as a rule, remain unchanged, as users usually search for online casinos by the original name. However, the player will inevitably encounter descriptions, reviews and newsletters, so all text content should be translated into a language that is familiar to the ludomaniac to avoid distrust. In this article, we will briefly explain which PWA elements are important to adapt and how this can be done.
Description
According to CSA Research, over 60% of users very rarely make purchases on sites that use English only. One of the most noticeable text blocks on a landing page is the description - it attracts attention immediately. A localized description text can not only build the trust of the lead, but also improve the PWA's position in search engines. For this purpose, it is important to use popular keywords and answer frequently asked questions of players, such as: what games are available, how to make a deposit, how fast support works, and whether there is a loyalty program.
If you don't have time to write a description yourself, you can use ChatGPT. Subscribing to this tool is fully justified, because for testing you will need to create up to five different versions of texts taking into account all the nuances in one language. You just need to make a list of the necessary details and keywords, and then ask them to rewrite the text the required number of times.
Once the texts are prepared, they need to be integrated into PWA applications. It is quite time-consuming to perform this process manually in your own application: you will need to open the code of each application, make changes and save it. If the PWA was created to order, the developer is likely to request a separate document specifying the name of the application, the location of text blocks on the landing page, and the translations themselves. Making such changes will not only take time, but also additional financial resources.
Reviews and ratings
According to various studies, 60% to 90% of users pay attention to reviews before making a purchase decision. Therefore, they should also be translated into the player's native language to avoid using automatic translators. Neural networks can be used to create texts, but it is not necessary. It is enough to find other buyers' PWAs, copy reviews from there, rephrase them a bit and adapt them to your audience.
However, if you use a neural network, you need to take into account that the texts may look slightly unnatural. Anyone familiar with the materials created by ChatGPT will quickly recognize the machine style of presentation. This is especially noticeable if the neural network has been trained for only an hour.
Push notification
Setting up push notifications is a key stage in the work on the app, as they directly affect retention. Such mailings are able to encourage players who did not deposit the first time to return to the app, which increases the profits of the bayer. Notifications come directly to the user's device and help to regain their attention without additional costs. To make the call to action understandable, the push text needs to be translated into the local language.
Experienced buyers often create push notification texts manually, while beginners can use ChatGPT. The result of the neural network is as follows.
After the texts for mailing are created, they need to be integrated into the application, the conditions for sending notifications and other parameters need to be set. Therefore, both experienced and novice participants of the affiliate market will have to either manually edit the PWA application code or pay a developer to make changes.
To avoid tedious work with the code, as well as not to spend money on ChatGPT subscription and programmer's services, you can build a PWA-application together with a push newsletter using a specialized builder. This will automate the process and greatly simplify the task.
Conclusion
To maximize conversions, it is important to take into account not only the main language of the selected GEO, but also local dialects. This approach allows you to reach a larger audience and attract traffic that is not yet tired of the same-type advertising. This is especially relevant since marketers rarely use dozens of languages and dialects within one advertising campaign.
ChatGPT can be effectively applied to translate texts into local dialects, and then use it to generate dozens of reviews, descriptions, and messages to send out according to predefined templates. Additionally, a neural network can help reduce the time it takes to find effective keywords by analyzing the search queries of the target audience. This approach speeds up the preparation of materials and makes them more relevant.