Raise user retention when working with PWA-applications via pooches
There are two ways to increase user retention: launching promotions and informing about them. Since adding new bonuses to the casino is not the task of an arbitrageur, the focus remains on the second option. According to statistics, push notifications allow to return up to 65% of users to the application within the first month.
Push notifications act as a key tool in dealing with gambling traffic through PWA-apps. With their help, the bayer can get profit from the previously attracted traffic without additional costs. In this article we will tell you how to build a chain of push notifications correctly and avoid common mistakes.
What you will need to create a quality push newsletter
Before you start hypothesis testing, you need to prepare several important elements: bonus data, visual materials, translation tools, and a platform to customize your mailing list. Let's analyze each of them in more detail:
- Data about bonuses. It is important for the bayer to provide accurate information about the number of freespins, the conditions of their receipt, the percentage of bonus to deposit and other nuances. If the push notification promises 100 freespins, but in fact the player will receive only 50, it will cause serious damage to loyalty. In the best case, the user will simply close the application temporarily, in the worst case - delete it completely.
- Visuals. PWA bullets allow you to use not only text, but also images. Pictures should be clear, of high quality and contain local elements, for example, symbols of national currency. Practice shows that images with money attract more attention than those depicting slots.
- Translation tools. To localize texts, you can use Chat GPT or, if you need more adaptation to the local audience, hire native speakers through freelance exchanges.
- Newsletter platform. If a buyer creates a PWA on their own, they will need to connect a push notification service, register the application, configure the server and perform a lot of technical operations. If an app builder is used, it is often necessary to rely on push notification services from an advertiser, since their independent configuration is usually unavailable.
How to set up a push newsletter to raise Retention
In order for a push mailing to bring maximum results, it is important to set up each of its components correctly: choose the approach, translate the text, decide on the format and set the sending parameters. Let's look at each aspect in more detail.
- Approach. Research by marketers and psychologists confirms that fear of missing an opportunity (FOMO) works more effectively than the promise of a reward. Notifications with a negative message on average give 40-45% better response. For example, the text “100% deposit bonus will be gone in two hours” will attract more players than the phrase “You haven't played in three days. Come back for more bonuses!”.
- Text translation. You can use ChatGPT to translate hypothesis fluff, but to achieve a more natural text, it's better to engage native speakers through freelance exchanges. This will ensure that the message is adapted to the cultural and linguistic specifics of the audience.
- Push format. The arbitrator can choose between a text notification and a push with an image. The exact results depend on the tests, but there is a universal rule: the text should be concise. In a picture push, no more than five words are visible, while in text notifications long messages are hidden behind the “Expand” button. Therefore, the phrase should be clear and convey the essence, for example, the size of the bonus, in the first words, so that the player does not miss important information.
Sending conditions. The most effective strategy is considered to be a strategy that combines two approaches: sending fluffs immediately after installing the application and after the player performs certain actions.
- Push notifications after installation. These notifications incentivize more registrations and first deposits.
- Push notifications after actions. They work as a reminder, for example, for the player to make a re-deposit or return to the game. The combination of these two approaches helps to increase retention by 3-5%, and attract 15-20% more new traffic by actively engaging with existing players.
Frequency of sending. The number of notifications depends on the purpose:
- To increase registrations and deposits, it is recommended to send three pooches per day.
- To increase retention, two pooshes daily is sufficient.
- However, it is important to take audience behavior into account. If users actively make deposits themselves, excessive notifications may irritate them. According to research, more than half of users perceive push notifications as intrusive, so it is important not to abuse the frequency.
How to make a chain of pooches more efficient
In order for push marketing to really bring users back and not provoke app deletion, it's important to follow three basic rules:
- Send notifications at the same time.
According to statistics, users are more likely to open pushers at certain times of the day: after waking up, on the way to work, during lunch break and in the evening after the end of the working day. Bayer needs to analyze what hours players are most likely to place bets, and send notifications exactly at these times, reminding about popular slots or current bonuses.
In addition, it is important to take into account the local time of users to avoid sending push notifications at inappropriate hours, such as at night. This approach will ensure more notification opens and increase the likelihood of deposits.
Target notifications to local languages. - Language settings for the campaign play a key role. For example, in India, only 40-70% of the population speaks Hindi and the rest use other languages. Targeting only in Hindi means losing a significant portion of the audience. The situation is the same in Germany: about 70% of the population speak German, but the remaining 30% speak English and French. By expanding targeting to multiple languages, you can reach more users, increase their engagement and retention.
- Capture all traffic throughout the entire interaction.
Experienced webs know that notifications sent in the first hours after installing an app work great for increasing registrations and deposits. However, to increase retention, it's important to keep fluffing all traffic rather than limiting yourself to just the startup period. Regular audience interaction helps keep users interested in the app.
It's also worth remembering that on average, users receive up to 40 notifications from various apps every day. Many of them are configured to automatically remove fluff from the curtain, which makes them less likely to be read. So even a perfectly designed and personalized newsletter doesn't always reach the player, which makes regularity and optimization especially important.
Conclusion
In order for a newsletter to bring back more players, it needs to be tweaked periodically. For example, add or remove an image, use emoji or format the text. Practice shows that a test written in capital letters converts 40% better than a push with lowercase letters.