Why is your conversion rate dropping?📉
🔎Let's look at the main reasons for low conversion. If your bundle doesn't convert, here's where the dog may be buried, a.k.a. Commissioner Rex)
1️⃣Creative: beautiful, but in the wrong place
Creo is your first point of contact with the user, and this is where things often don't go according to plan
Case 1: CTR is high, but no leads.
So, the creative appeals, but.... the wrong people.
For example, you're targeting an audience of 40+, but you have an 18-year-old girl on your creo. A man will click, but subconsciously realise: ‘It's not for me’. If you don't meet expectations, you lose a client.
Case 2: CTR is low.
Here things are simpler:
⚡️The creo didn't reach the audience. This happens a lot on FB, but the algorithms will adjust over time.
Or your creo is banal, burned-out crap. Don't be lazy, test new stuff, kill the stamps and add uniqueness.
⚡️Landing: where is the connection to the creo?
If traffic is coming, but conversions are almost zero, it's about the landing page.
The creative and the feed should be one and the same. If you show an 18-year-old beauty on the creative, and on the landing page you have doctors in gowns, the user gets lost. But if the doctor on the creo continues the story on the band, trust grows - and so does the envelope.
Hitting the target audience
You're hitting on 40-plus men, and you've got teenagers on your lende? No, bro, that doesn't work. Put a woman 25+, a little ‘juicy,’ and you'll see the numbers go up.
Don't go overboard with the lies.
"Plus 8cm in a week?" People are stupid, but not to that extent. Trust is lost instantly.
3️⃣ Uniqueness and meaning: and have you solved the problem of the lead?
If you've done everything but the bundle isn't converting, it's time to take a second look.
Is there a logic to it?
On creo you say: ‘This pill will solve your potency problem’.
On lende, the doctor confirms: ‘Take it, it'll help’.
There's also feedback: ‘It took 5 minutes, now it takes an hour.’
The lead sees that you offer a solution and follows the chain to purchase.
Would you buy it yourself?
Put the whole bundle together and ask yourself the question, ‘Would I fall for that?’ If not - redesign and remember, synchronise the CTA from the creo, to the prelending and landings, change the design. and your approach will be judged by thousands)
4️⃣Don't judge based on your notions of beauty and design
⚡️The most common mistake is to evaluate the bundle through your tastes. Only your leads can evaluate it, because the bundle is for them).
Example: a bundle on Vietnam.
You made a classy, beautiful creo. Did you like it? Yes. Vietnam? No.
You changed it to retro ‘90s, added “low quality” and the bundle started to get profit.
Understand your target audience.
If you pour on 30+ workers try to visit their thematic forums (you pour weight loss, chat with Brazilian women on the weight loss forum) if you pour on 40 + the same, see what the inhabitants of your geo are interested in, ask what products they use in your niche
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