Traffic from Reddit
Reddit is a unique platform that combines the functions of a social network, a news aggregator and a forum. Arbitrageurs actively use it as a reliable source of both free and paid traffic. Most often, Reddit is used to attract visitors to offers in the fields of E-commerce and dating.
The potential of reddit
According to information provided by Similarweb, the Reddit site attracts more than 3.4 billion unique users every month. It is currently in the TOP 20 most popular Internet resources worldwide, which makes it a serious rival for Facebook*, TikTok and other major players in the online market. For arbitrageurs, Reddit offers very attractive conditions for cooperation, since:
1. provides an opportunity to publish materials of interest and discussion, with the addition of links;
2. Supports the voting system for the posts most liked by users, which helps them to be promoted to the main page;
3. Offers its own search service, which is planned to be improved using Google's Vertex AI algorithms;
4. it is able to create a slashdot effect when there is a sharp increase in traffic to sites linked to on the platform - the consequences of this for small resources can be comparable to DoS attacks;
5. not too strict with regard to the moderation of content and advertisements; a basic set of tools is sufficient for conducting advertising activities here;
6. It is known for its target audience: about 63.6% of users are men, and 36.4% are women; most of them live in the USA, Canada, Europe and Australia.
Approximately 32.96% of Reddit users are between 25 and 34 years old, 30.53% are between 18 and 24 years old, and 16.58% are between 35 and 44 years old. This indicates that the audience of the resource is active and has purchasing power. Statistics show that their main areas of interest are modern technology, computer games, adult content, shopping and news.
How do I get paid traffic?
The company's own Reddit Ads advertising network generates 98% of its total revenue. Her services are equally in demand by arbitrators working solo and in teams.
Preparation
To start an advertising campaign on the Reddit Ads platform, you need to register and fill out a small questionnaire. It is important to note that confirmation of the phone number is not required immediately; it is enough to verify the email address by receiving and entering a special code.
The binding of the payment card in the advertising account must be completed without delay. In this process, the system will deduct a small amount (usually $10) from your account, which will subsequently be refunded back to the user's balance.
Reddit is generous and regularly conducts promotions that allow you to double or even triple the funds in your account due to the bonuses provided.
Self-logs are great for bays with Reddit, but take a significant amount of time to warm up. In addition, they often face difficulties at the KYC (customer verification) stage. To successfully complete this stage, you need either a driver's license or a passport.
Experienced arbitrageurs advise buying ready-made verified accounts from reliable suppliers. Usually such accounts are sold with a limit of $ 200 to $400, and their cost ranges from $30-50.
Some sellers offer customers a guarantee on checks and provide profiles with source proxies. This helps to extend the life of the accounts used, even if the volume of traffic is at the maximum level.
Setup and launch
The Reddit Ads interface allows you to run advertising campaigns using both simple and advanced algorithms. The second option provides the possibility of detailed targeting settings, which makes it more preferable for the webmaster.
The process of launching an advertising campaign consists of 4 steps:
1 At the first stage, it is necessary to specify the name of the project and its purpose, as well as determine the budget.
2 Next comes the setting of targeting parameters, including the interests of the target audience, the placement and location where the ads will be displayed. Don't forget to set a daily spending limit.
3 At the penultimate stage, the webmaster adjusts the URL and CTA, and also adds creatives: You can use shapes, individual images, videos, or carousels to create them.
4 The final stage is to send an advertising campaign for moderation, which is possible only if you have a successfully linked payment card to your profile.
The interface of the Reddit advertising cabinet is quite simple and allows you to launch the first advertising campaign in just half an hour, even for those arbitrageurs who previously had no experience working with this traffic source. Having a ready-made package of unique creatives and links allows you to further reduce the time spent on this procedure..
Reddit Ads is regularly updated, as a result of which arbitrageurs have more and more opportunities to set up accurate targeting. At the same time, the platform treats offers from gray verticals with suspicion. The relevant campaigns are most often rejected. To avoid this, you will need to properly disguise your creatives and be patient.
shareware traffic
Reddit is a promising source of shareware traffic. To get it, you will need to spend a lot of time and effort interacting with communities and individual users, as well as generating high-quality content that can make a representative of the target audience want to repost or join a discussion.
Instructions for attracting shareware
The platform provides an opportunity for users to share links to interesting materials on the Internet, but outright spam is strictly prohibited here. The experience of successful arbitrageurs shows that it is impractical to post affiliate links directly on Reddit.
To successfully advance on this platform, you need to:
1. Create a profile based on the selected region and gradually "warm up" it, imitating the natural behavior of an ordinary user. To do this, it is enough to periodically publish interesting posts, as well as like and comment on other users' posts.
2. Create a separate landing page or website for placing affiliate links.
3. It is native to insert links to certain pages of the site or landing page storefronts in text notes, descriptions of photos and comments on posts by other users.
4. Include links to third-party resources in your activity so that the platform's algorithms do not consider the actions of the arbitrageur unacceptable. Up to 5-10 non-private messages should be created per target publication.
5. Regularly interact with users who are interested in the content by answering their comments and questions.
You cannot post messages in large batches immediately after registering a new account. At the beginning, you should limit yourself to comments, and then move on to posts. It is recommended to stretch the first 10 publications for a week — they should not contain advertising links. In the future, it is possible to increase to 20-25 publications per day, but this should be done carefully and gradually.
For each new publication, you must specify a subreddit community of interest. There are many of them on the platform, and each community needs to be carefully studied to find the most popular options and familiarize yourself with their rules.
Users of the platform are very strict with newcomers. For violating the rules of a particular mini-group, the arbitrageur may face an immediate ban.
A website created to promote affiliate links must be professionally designed and technically efficiently implemented. Oversaturation of its advertising is unacceptable.
If any of the users file a complaint about the webmaster's post, the moderators will be required to check the proposed resource. If the resource is found to be of insufficient quality, the account will be banned and the domain will be blocked. It will be impossible to post links to it in Reddit from any account.
Subject to compliance with all the rules of the platform and sufficient karma of the author, which is determined by the number of votes received for publications and comments, tens of thousands of unique visitors can be attracted to advertised online resources. Beginners can expect an increase in views up to 0.5–1 thousand daily.
Tips for shareware traffic
The Reddit audience takes a strict stance towards violators and those who try to advance with the help of inconsequential posts and empty comments. To successfully achieve your goals on this platform, you must:
1. Be prepared for harsh and ironic comments, ridicule and criticism.
2. Delete posts that receive too many negative reviews.
3. Postpone the race for the number of subscribers; for Reddit, this factor does not matter for the success of the advertising campaign.
4. Understand that each new profile attracts special attention from checking algorithms, moderators and spam filters.
5. Try to cheat karma on your own; if necessary, you can use services verified by other webmasters.
6. Avoid a sharp change of subject, which is critical when using purchased accounts that were active in the themes of memes and cats.
7. Use special subreddits to advertise your sites, for example, r/promote; a temporary increase in traffic can provide a request for feedback on the design of the resource on r/design_critique.
Popular publications become Dofollow links and begin to be indexed by search engines. This feature makes Reddit an effective tool for SEO promotion and attracting additional traffic.
In order to monetize the traffic received from the platform in the future, it is necessary to place links to other social networks and messengers on the promoted site, as well as create a subscription form accompanied by a well-executed legal agreement. This will allow you to use several traffic sources, including email and SMS newsletters.
Conclusion
The Reddit audience consists of experienced users. They are not interested in simple creatives, borrowed memes and explicit advertising. However, with a careful and smart approach, the platform can become a bottomless source of high-quality traffic, which brings significant profits to arbitrageurs.