SearchGPT: A New Look at Search Engines

SearchGPT is an artificial intelligence-based search engine developed by OpenAI, the creators of ChatGPT. It promises to turn the world of SEO upside down and is already attracting the attention of experts due to its unique technology of generative pre-trained transformers. Unlike traditional search engines, SearchGPT does not just provide a list of links, but analyzes the context of the query and provides accurate, relevant answers, complemented by links to sources, multimedia and the possibility of interactive dialogue.

As Neil Patel, co-founder of NP Digital noted, ‘SearchGPT is a new era in search... It provides fast, relevant answers and links to reliable sources through real-time Internet access and the use of LLMs.

Features of SearchGPT

Initially SearchGPT was a test product for a limited number of users, but in the early stages it was planned to integrate it into the ChatGPT functionality. The main difference of this search engine is its ability to analyse queries and provide the most accurate information from verified sources, changing the very model of user interaction with search engines. For example, for the query ‘Affordable holiday destinations in Southeast Asia’ SearchGPT does not just provide links to tour operators' websites, but immediately offers options: ‘You can go to Bali, Phuket or Nha Trang’. The dialogue continues until the user finds the right solution.

However, SearchGPT is still under development. It can make mistakes, especially when processing fuzzy queries, and is not yet integrated with mapping services, referring to Google Maps. Nevertheless, SearchGPT's popularity is growing rapidly, and it is predicted that by 2027, more than 90 million people in the US will use generative AI as their primary search tool. This means that SEO specialists already need to adapt to the new realities and master generative optimisation (GEO).

Generative Optimisation (GEO): A new approach to SEO

Generative Optimisation (GEO) is the AI-driven adaptation of content for search engines. The main goal of GEO is to make your brand or website the first recommendation in AI responses.

Two ways to display in SearchGPT:

1. Citation: A link to your website
2. Direct Recommendations: Mention your brand in the responses.

Even if your site appears in the SearchGPT results, it's already a success, as the search engine can produce information from pages that are not in Google's top 100.

Key ranking factors in SearchGPT

SearchGPT considers many factors when ranking, including:

1. Relevance and search intent
• Create content that answers specific user questions.
• Use long-tail keyword phrases (long-tail keywords) and colloquial language.
• Analyse ‘People also ask’ blocks and Google AI reviews for ideas.
2. Content quality
• Publish expert, credible and relevant content.
• Participate in discussions on thematic platforms (Reddit, Quora, etc.)
• Get links from reputable resources.
3. Content structuring.
• Use headings, lists, highlights, summaries, and internal links.
• Apply schema.org markup to improve AI's perception of content.
4. User Experience (UX).
• Optimise your site's loading speed, navigation and adaptability.
• Engage users through reviews and comments.
5. Digital PR.
• Get mentions in reputable publications.
• Participate in industry events and publish press releases.
6. Working with Wikipedia.
• Create a page about your brand on Wikipedia if possible
7. Continuous training and adaptation.
• Keep up with changes in SearchGPT, analyse competitors and experiment with new approaches.

SearchGPT, Google and Bing: How everything is connected

Optimising for Google is a good foundation for GEO. If your site is already ranking high in Google, it is more likely to appear in SearchGPT results. However, SearchGPT also uses the Bing index, so it's important to optimise your site for this search engine as well. This includes:

1️⃣Индексацию in Bing.

2️⃣Оптимизацию content for Bing.

3️⃣Использование webmaster tools for Bing.

SearchGPT perspectives

SearchGPT opens up great opportunities for small and medium-sized businesses. Large corporations are slower to adapt to new technologies, which gives agile companies an advantage. According to Neil Patel, ‘Small businesses are quicker to react to change, and this is their chance to take the lead.

Experts highlight several key trends in SearchGPT's development:

1. Search everywhere. Users are increasingly using different platforms to find information, including social media and AI chats.
2. Personalisation. In the future, SearchGPT will be able to take into account individual user preferences to provide more accurate results.
3. LLM development. Large language models will continue to be refined, which will improve the understanding of query context.
4. Monetisation. There may be new ways to monetise in the future, including advertising in the results.

Results

SearchGPT is not just a temporary trend, but a new era in the world of SEO. To remain competitive, it is important to adapt to changes, master GEO and constantly keep up with the development of technology. Those who rely on quality, user-focused content, technical optimisation and reputation management will be the first to benefit from this new tool.