Where and how to look for static creatives for a PWA application
“Where do I look for creatives?” - is one of the first questions asked by newcomers to gambling through PWA applications. There are three basic answers to this question:
- Use spay services. At first glance, this seems like a great solution for beginners - go to spay and select your favorite images or videos. However, this method has two major drawbacks:
- Spay services show outdated creatives. The spay services database contains ads that were once relevant but may have become outdated. These are usually creatives that were used a month, six months, or even a year ago. Over time, their effectiveness decreases, and this can lead to budget losses.
- Creatives are not linked to the full context of the campaign. Spy services show only the creative itself, but do not reveal other key parameters of the campaign. A newbie won't know what the target audience was, what its parameters were and where to look for similar traffic. This makes it difficult to understand which creatives are worth creating yourself and how to evaluate the designer's work.
- Order from a professional designer. This method is used by those who work with large volumes of traffic and have a serious budget in the neighborhood of $500-600. Designers know how much money can be made in the gambling niche, and therefore set appropriate prices - up to $10-20 for one creative.
- Create the creatives yourself. This is the most labor-intensive, but at the same time the most profitable option. The arbitrageur will not only learn how to create creatives independently and for free, but will also understand the various nuances of working with them. This will help in the future to choose a competent designer and purposefully attract the necessary audience for an offer.
Creative format: static or dynamic
It should be noted that both formats - static images and videos - are good in their own way. A picture can convey the desired message to the target audience in a few seconds, while video helps to convey the emotions of players from the casino, which can even more interested in ludomaniacs. However, creating videos at the beginning of your career can be challenging, as you need to learn at least basic video editing skills. Therefore, we will now tell you about static ads.
Such ads are suitable for all Tier levels, and their creation can be done in an ordinary photo editor. Moreover, the images load faster, especially in countries with slow internet. This makes them ideal for getting traffic from Tier-3 and some Tier-2 countries that are promising for gambling.
Where and how to look for gambling creatives when working with PWAs
To find out what creatives other webmasters are using, just use a spy service. Although it is not recommended to copy images from there, this tool is great for practicing your eyesight. To do this, go to the spy-service, enter keywords related to gambling, and view the search results.
Once the arbitrageur has identified the key elements of creatives that fit the chosen GEO, you can start looking for sources. For this purpose, resources such as Pinterest or Google are ideal, where you can find inspiring ideas and materials for future ads.
Looking for sources on Pinterest
After registering on the chosen platform, start searching for source images through the built-in search. You can enter keywords such as “Casino”, “Online Casino”, “Slots”, “Casino Jackpot” and other similar terms. This will help you find suitable images for creatives.
Moderation on such platforms is not too strict, so here you can find a lot of images with a suitable design for gambling. These can be pictures from popular games, screenshots of big wins, jackpots and many other useful materials for creatives.
Pinterest also offers a large catalog of PNG images related to casino themes. These can be individual elements, such as slot machines or roulette, which already have a transparent background. Thanks to this, you won't have to cut them out manually in Photoshop, which will significantly save time on preparing creatives and allow you to focus on more important tasks.
Another popular platform for sourcing source images is Google. Although the company has strict rules regarding the images it posts, this does not prevent the arbitrageur from collecting suitable options. Using search filters, it is easy to find images that meet the requirements for creatives in the gambling niche.
In many countries, in addition to online casinos, offline gambling halls also operate. Usually images of their buildings or interiors are used to attract traffic. Let's see how it works on the example of Italy. The average salary in this region is about $3,000, and the gambling market in Italy shows a steady growth.
The most famous gambling establishment in Italy is Casino Sanremo, so it can be safely included in creatives. Attractive girls, casino bonuses and bright images with players' emotions also increase conversion rate well. In addition, on the Slotcatalog site you can find a list of popular games for any GEO, which makes choosing a suitable design a quick and easy process that takes only five minutes.
Conclusion
Creatives are the first thing a user encounters, so their quality directly affects the click2inst metric. Using Google and Pinterest, it is possible to collect an archive of sources in a few hours, which will greatly simplify the process of preparing converting variants. In the beginning, the work will be time-consuming and may seem unfamiliar, but over time the process will become routine. It will also help the arbiter learn how to sift out low-quality creatives, test hypotheses faster, and formulate clear terms of reference for the designer.