launch of shareware traffic to clothing stores
Greetings to all! In this article, we will discuss methods of redirecting traffic to near product niches, as well as to online stores. These can be clothing stores, shoes, appliances, and more. I will share examples of creatives that help attract millions of views and find new customers.
Where do we get traffic from
We will consider TikTok, since there is little such content in YT shorts and Reels.
TikTok is an excellent platform for quickly attracting traffic, where you can get views and engagement almost from the first publications. The main audience of Tik Tok consists of young people who are certainly interested in various clothing stores, shoes, and more. For example, guys may be interested in the "old money" style, and girls will probably be attracted by videos with collections of blouses and sweatshirts.
Now let's look at the accounts
Let's start with this Tik Tok account. The author promotes his online sneaker store using identical creatives. The videos are cool, it's very easy to create, and you can see the views for yourself.
The channel has 7000 subscribers, the main assortment consists of men's shoes, there are also trousers/ jackets/sweatshirts. As you can see, people are interested.
And here the author promotes just seasonal goods, winter jackets, insulated sportswear, etc. The creatives are quite simple, they did not think about the idea for a long time.
Another maximally simple approach to creatives is here women's/men's clothing in the form of paired images. Videos are created as easily as possible, and views are gaining frenzied. Traffic is spilled over to their online store's Instagram profile.
Another online women's clothing store has closed, which, of course, is a pity. However, this does not prevent us from using their creatives as inspiration. Such easy and attractive ideas are really capable of attracting hundreds of thousands of views.
Here's their store. They act as an intermediary between the CIS and China, there is actually no personal product.
I've found a really interesting account for you that promotes its online sports nutrition store. Pay attention to their most popular videos — they are quite simple, but they collect a huge number of views. I don't understand why they are posting other videos if it is such creative carousel posts from several photos that are gaining so many views.
The sportswear store is focused on a sporty style and offers various rashguards for training and the like. And again, they use the simplest possible creatives: they just line up clothes in a row, add various text lines from songs, and here's a video for 2 million views!
Conclusion
TikTok is an excellent choice for promoting your clothing store to a wide audience, especially if your product is similar to those mentioned in the article. In addition, all these creatives can be adapted for Instagram by adding them as carousels.