Does sharing one pixel across many cabinets have a positive effect on traffic?
Consider sharing a Facebook pixel in arbitration chats — it is often mentioned that this is the secret of successful advertising campaigns.
Proponents of this approach claim that it contributes to better audience tracking, cost optimization and increased effectiveness of advertising activities. However, the true state of affairs is not so clear. At the moment, there are no reliable studies that could confirm or deny that sharing a pixel really brings tangible results — for example, in 10 out of 10 cases. Instead of mindlessly believing the "magic" stories about the pixel, we suggest that you check it out in practice.
In our article, we will take a step-by-step look at how to correctly share a Facebook pixel into several advertising accounts, noting the key points that need to be taken into account. Eventually, you will be able to figure out for yourself whether sharing a pixel brings the desired effect.
How to share a pixel
To share, you need a high-quality account: a new or low-quality account will almost certainly get banned.
When you log into the Business Manager, you will see such a window (a pixel has already been created). But there are cases when there is no such window, and you will be asked to create a pixel. Having come up with a name for it, you will get a ready one.
Next, go to the "Data sources" section and select "Datasets". Click on "Assign partners". Before sharing a Facebook pixel, you need to add the ID of your Business Manager. To determine which Business Manager your account is located in, just pay attention to the numbers in the address bar after "business_id".
Click "Next": in the window that appears, put all the ticks and "Next".
Now we log into the account where we have to take our pixel and see the sign:
Click "Continue" and then "I accept".
That's it — your pixel has been transferred, now we assign people and click on the "Full control" slider, then — "Assign".
Also, be sure to click on the "Assign objects" button.
Now you can go to Ads Manager, click "Create an advertising campaign" and see the pixel you created in the "Pixel Selection" section.
These are all actions — your pixel is ready, and the whole setup takes a couple of minutes.
Conclusion
Pixel sharing is a process that takes only 5 minutes and is accessible to everyone, especially if you follow our step—by-step instructions. However, after analyzing the responses of the respondents, we came to the conclusion that there is no unambiguous opinion on whether sharing a pixel is a real solution to increase traffic or just a myth.
On the one hand, sharing a pixel can make it easier to organize advertising campaigns, help you better track your audience and manage your budget. On the other hand, this can cause undesirable consequences, such as incorrect attribution of conversions, which will make it unclear which interaction led the user to the conversion.
Ultimately, the decision on whether to use pixel sharing or not is up to you. We recommend carefully weighing all the pros and cons, as well as conducting testing to ensure the effectiveness of this method.
It is important to remember that the key factor is not the method itself, but its correct application, understanding of possible consequences and ways to avoid them. Only in this case, sharing a pixel can benefit your business.