How to Steal and Adapt Profitable Funnels the Right Way
Arbitrage is no longer a place where you can just launch a campaign and instantly print profit. Things have gotten more complex, so it's crucial not only to create your own strategies but also to keep an eye on competitors' campaigns. Spotting a successful funnel and adapting it to your needs isn’t just copying—it’s a way to learn about trends, understand what works and how, while saving money on unnecessary testing.
Let’s be clear: simply copying won’t get you far. Without adaptation, your audience will find it repetitive, and you’re unlikely to get the same results as your competitors.
What Can We Borrow?
A good funnel isn’t just about a great creative and a high-converting offer. Many elements matter—from the traffic source and placements to small details in the creative and ad copy.
Key Aspects to Analyze
Traffic Sources 📱
First, identify where the traffic is coming from: Facebook, Google, TikTok, or even push networks? This helps pinpoint the best platforms to allocate your budget.
Check the ad formats being used:
➖ Static banners?
➖ Video ads?
➖ Carousels?
➖ Stories, Reels?
This allows us to determine which format converts best on which platform.
Offers & GEOs
This part is simple: if a GEO is being targeted heavily, it means it converts. If an offer is actively advertised, it’s bringing in profit.
You can ask your affiliate manager for insights on GEOs and offers, but the best approach is combining manager input with spy tools to identify promising verticals before launching campaigns.
Things to focus on:
➖ Which GEOs are receiving the most traffic?
➖ What lead generation strategies are competitors using?
Creatives
Analyze the following:
➖ What visual elements are present?
➖ What colors, fonts, and styles are used?
➖ What text and CTA (call-to-action) is used?
Why doesn’t simply stealing a creative work? Platforms like Facebook recognize stolen ads, leading to rejections, reduced reach, and other issues. That’s why we adapt—fully reworking the creative while keeping its core message intact.
Conversion Funnel
Look at how competitors guide users from the first touchpoint to the final deposit or purchase.
Key points to analyze:
➖ Are they using pre-landers?
➖ What lead capture forms do they use?
➖ How do they warm up their audience?
By analyzing this, you can refine your own funnel and improve conversion rates.
Where to Find Competitor Insights?
Spy Tools – Your Best Friends
➖ Adplexity
➖ WhatRunsWhere
➖ AdHeart
Ad Libraries
➖ Facebook Ads Library
➖ Google Ads Transparency
➖ TikTok Creative Center
You can also use tools to analyze competitor strategies and retention methods:
⚡ Serpstat
⚡ BuiltWith
Networking is another great source of insider info. Engage with other media buyers in niche chats, forums, and industry events.
So don’t hesitate to dive into spy tools, keep an eye on the advertising market, and—most importantly—don’t copy, adapt. Do that, and your conversions will follow! 🔥
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