Taboola better than Facebook?
Eternal bans and biased moderators, sanctions and bans on working with certain areas, as well as the restriction of Meta itself in the Russian Federation — all this is starting to annoy. It is already difficult for an arbitrageur, and the demands from Facebook turn the work into a real puzzle. Unsurprisingly, many are actively looking for alternative platforms for advertising. One such alternative is Taboola.
It offers powerful tools, good targeting flexibility and convenience for native advertising. Although Taboola cannot completely replace Facebook, and it is still difficult to predict its future, it is definitely worth learning more about it. We have tested this platform and are sharing our findings. But before we get to them, let's discuss why Facebook is gradually losing its dominant position.
What's wrong with FB?
Arbitrageurs who are tired of the annual surprises would probably say: that's not how it is. Here is just a tiny list of the problems that webs face every day in their work.
blocks
In general, the FB has always been characterized by strict moderation, so experienced arbitrators never expected that the work would be easy. However, the current situation makes the platform practically unsuitable for advertising. To somehow circumvent moderation, you have to purchase accounts — these are additional costs, and there is always a risk of making a mistake with the seller. In addition, even for the most minor mistake, your account can be blocked at any time.
Prohibitions
Soon there will be more restrictions on Facebook than allowed actions. It is forbidden to promote illegal goods (which is generally logical), adult goods, as well as to publish images in the "before/after" format. Some niches are also banned, including nutra, gambling and betting. As a result, you have to invest in antiques and cloaking, otherwise nothing will work.
Interest
And finally, the most important thing: traffic from Facebook is becoming less relevant. Recently, some affiliate programs and direct advertisers have stated that they do not accept traffic from Facebook. Naturally, if there is practically no demand, who will continue to work on this platform with such restrictions?
Although Facebook still holds a leading position — simply because there are no ideal alternatives — this status cannot last forever. Zuckerberg's competitors already see new opportunities today and do not intend to miss them.
Taboola
Taboola is a platform mainly focused on native advertising, which shows excellent results.
1. Natural appearance. Native advertising is seamlessly integrated into any content and does not irritate users.
2. A high degree of trust. This characteristic follows logically from the first one. The user does not feel the imposition of the product: native advertising is perceived as valuable information, not as a call to purchase.
3. Excellent CTR. Native advertising does not distract or tire, does not cover half of the screen, so it is clicked on more often than pop-ups.
In addition, interaction with the stuffing almost always brings a positive experience. The user experience is not disrupted, attention is not scattered, and there is no rejection. That is why the developers of Taboola focused on native advertising, and this solution turned out to be successful.
Speaking about the obvious advantages of Taboola, it should be noted the wide reach of the audience. The main target regions are the USA and Europe, which accounts for more than 1,500,000 users. These people are usually well-off and willing to spend money on desired goods and services. This is the high-quality traffic that advertisers dream of.
The quality of traffic is ensured not only by an excellent audience, but also by cooperation with leading resources. Just look at the list of their partners.
And this is not a complete list yet — just the main publishers. In fact, according to Taboola, the platform cooperates with more than 3,500 top—level sites, including such well-known ones as The New York Times, The Weather Channel and Bloomberg - the choice is really impressive. All these sites are reputable, and they are trusted by educated and solvent users from Europe and the USA. One can only imagine what kind of income can be obtained with a competent strategy.
As for the strategy, Taboola actively supports arbitrageurs in their quest for success. This is one of those platforms that values both webmasters, leads, and publishers: users are offered high-quality and useful content, and partners are provided with support in solving their problems.
For example, the developers of Taboola use modern technologies to the fullest. In your personal account, you will find powerful AI tools that allow you to quickly analyze downloads and optimize campaigns if necessary. Traditional analytics also has all the necessary tools: detailed reports, statistics, charts and graphs. In general, you have the opportunity to work in the usual mode or taking into account modern trends — whichever is more convenient for you.
Taboola has excellent not only services, but also advertising formats. For example, there is an In-Feed format — this is a special native version that is "masked" as part of a news feed. At first glance, the user will hardly distinguish it from the original post. Instagram is trying to implement something similar now — you've probably already seen such advertising posts in the feed. But Instagram is just getting started, and Taboola has been trending for a long time.
Another important advantage worth noting is the payment models. There are three options here:
- CPM (Cost Per Mille) — payment for 1000 impressions.
- CPC (Cost Per Click) — payment for each click on the ad.
- CPV (Cost Per View) — you receive income for each viewing of video ads.
Overall, this is a pretty good choice that allows you to experiment and try different offers to determine which ones work best for you.
Another interesting feature is multilingualism. Pay attention to the variety of languages that are offered.
I am especially pleased with the presence of Russian — it is always more convenient to work in your native language. And English, of course, is also in the arsenal. There are also traditional foreign languages such as Spanish and German, as well as exotic variants such as Turkish, Chinese and Korean.
Thus, it is clear that Taboola is not limited only to the European market and intends to develop cooperation with the Asian sector. This indicates that they, at least, do not plan to impose strict "European" restrictions (although, of course, the future will show).
Billing and budgets
When talking about the budget, it is important to remember that the platform is aimed at a high—income audience and cooperates with the world's leading publishers - therefore, the budget size should also be appropriate. The platform recommends that webmasters plan an amount of $2,000 or more per advertising campaign. This budget is quite enough to prepare well for the launch and not limit yourself in the process.
Taboola provides the opportunity to replenish your personal account via bank transfer, credit card or PayPal. Unfortunately, not all bank cards are well linked to the platform, so you can use cards from various services.
How to work with Taboola
In fact, everything is not so difficult: you can either register an account yourself, or purchase a ready-made one. Prices for ready-made accounts now range from $ 40 to $ 50 per piece, which is quite attractive (for comparison, Facebook accounts* King can be bought for only $ 5 — $ 10). However, it should be understood that this is a completely different platform, with a different target audience and income level. Moreover, accounts are not blocked as tightly here as on Facebook. Yes, you pay a certain amount, but this is a one-time payment, which allows you to safely develop your account.
If you don't want to spend money, you can register yourself. Just fill in the required fields and get a link to your email.
Taboola предложит вам один из способов верификации: по электронной почте, через SMS или API — выбор за вами.
После регистрации и подтверждения вашей личности вам откроются все преимущества платформы: возможность запускать рекламные кампании, настраивать таргетинг по стране, городу и региону, а также сегментировать целевую аудиторию по демографическим параметрам. Настройка таргетинга также включает выбор устройства и различных версий операционных систем — все как на Facebook. Кроме того, существуют настройки для Marketplace Audiences — пользователей, которые не относятся к вашей целевой аудитории, но по поведению очень близки к ней. Вы можете выбирать уровень соответствия от 5% до 25% и строить прибыльную стратегию продвижения. Встроенные инструменты OpenGraph на базе ИИ помогут вам создать качественные статические креативы, а для видеообъявлений воспользуйтесь ConvertMedia. Вся статистика будет доступна в вашем личном кабинете.
Сonclusion
What is the result? According to our observations, using the Tabula proved to be a pleasant and profitable experience. I would like to express special gratitude to the developers for the retargeting functions of Campaign Clickers, plugins for bot traps and AI-based tools for creating creatives. The team is really making efforts to create a user-friendly platform that will benefit all users. Although it is too early to say that Taboola can completely replace Facebook, experts are actively working on its development, and, of course, it is worth paying attention to their product.