How to properly test offers to avoid losing money?

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Yo, crew, here’s a solid manual for you! If you still don't know how to test offers and you're running in the red, it's time to clean up the chaos. Let's break it down to make cash flow, not tears.

First: Check what you’re going to run
Bro, don’t guess like you’re reading Tarot cards – hit up the affiliate manager and squeeze all the info out:

What offers are hot right now?
Where’s the money flowing more than Bitcoin?
What’s the approval rate to avoid wasting cash?
Which landing pages are crushing the competition?

Important: Don’t jump on the first offer you see. The same product can fly in one network and flop in another. Compare, negotiate, and pick the best.

Second: Calculate when the profit will start rolling in
Don’t know how much to spend on testing? Then congratulations, you’re already in the red. Calculate the maximum cost per lead like a pro:

Profit per confirmed lead – let’s say $20
Average approval rate – they say 30%, but play it safe with 20% so you don’t screw up
This means 1 confirmed lead = 5 applications

The formula is simple, bro:
$20 * 20% = $4

Conclusion: If one lead costs more than $4 – you’re burning money. If it's less – scale it up.

Third: Launch the test – don’t mess up, pour wisely
Minimum budget
If you're testing cheap GEOs (Turkey, Indonesia, Philippines), $20-30 a day is enough to know if the offer is hot or cold.

How to figure out how many clicks you need?
For example:
CPM – $3 (per 1000 impressions)
CTR – 5% (so 50 clicks per 1000 impressions)

To get 100 clicks:
100 / 50 × $3 = $6 for the test

In the end, pour in 100-150 clicks, if no leads – cut the creative and test a new one.

Fourth: Optimization – pull the profit out

Not enough clicks? – That means the creative sucks, no one’s clicking → redo it (normal CTR is 2%+)
You’re getting clicks, but no leads? – That means the traffic is irrelevant or the landing page is wrong.
You’re getting leads, but no approval? – That means the network is crap or the offer is bad → change it.
The combo is profitable? – Validate auto-optimization and hit the money.

Pre-start checklist – so you don’t wonder “what went wrong?”

The affiliate manager confirmed the offer is solid
The max lead cost is calculated, not just “hope for the best”
Test budget is set, not your last pennies
At least 5 creatives, so you don’t waste money on trash
The landing page matches the ad, otherwise, FB will penalize you

Run with your head – profit will follow!

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