White Page what is it and how to create it?
The White Page, or White Page, is an important resource for arbitrageurs. It can be used to promote gray and black offers through social networks, search engines and other online platforms that have strict rules for moderation of advertising campaigns. Experienced webmasters note that a White Page is also necessary for working with white verticals, as this helps to pass checks faster and minimizes the risk of getting banned.
What is a White Page?
White Page is an artificial online resource that is demonstrated to moderators and algorithms of advertising platforms or partner services when an arbitrageur launches his campaign. Users who click on the promoted link are redirected to the main site or landing page (Black Page).
Working with prohibited commercial offers implies that the content of the real landing page, the Black Page, necessarily violates the rules of any advertising platform. You cannot show it to supervisors and algorithms, as this may lead to the blocking of all accounts used by the webmaster in the course of his activities.
Creating white pages is an important part of cloaking and masking content. They are most often used to bypass moderation when promoting offers from the iGaming, betting, cryptocurrency, microcredit and Adult verticals. They are also popular among webmasters advertising offers in the categories of interior and insurance services.
Whites are created for creativity, and not for the direct content of the commercial offer for the target audience. It is on the basis of these pages that live moderators and algorithms make decisions about the compliance of an advertising campaign with the requirements of the site.
Methods for creating a White Page from scratch
There are many technologies for generating white pages. The most popular methods of creating them include:
1. Using paid and free designers, templates and layouts;
2. Ordering a turnkey website from web studios and freelancers;
3. Downloading a ready-made website with subsequent adaptation to personal needs;
4. Using redirects;
5. Proxying of Internet resources;
6. Search for successful options through Spy service catalogs;
7. Manually generate a website based on popular CMS such as Joomla or WordPress, or create it using the programming languages PHP, Python and others;
8. Using CURL (Client URL) technologies to dynamically replace content or return an empty page via an HTTP 404 Not Found error;
9. The use of doorway generators and specialized online White Page generators such as VZY, AdRed or Mobirise.
Generators allow you to quickly create any number of unique white pages and apply ready-made templates for further customization in accordance with the requirements of the arbitrageur. Adaptation to the desired geo, design selection and content substitution can be carried out both manually and automatically. This method of creating white pages is considered one of the best among experienced webmasters, as it helps to significantly reduce the time required to complete tasks and effectively solve complex technical problems.
Basic requirements for the White page
A successfully created white page must fully comply with the rules of the site where the promotion of the offer is planned. It is important that it is displayed correctly on both stationary and mobile devices, has impeccable technical characteristics and fast loading.
The content for filling the White Page will require additional study:
1. Texts should remain neutral, without explicit calls to action. Otherwise, automatic verification systems may react negatively, up to the application of sanctions.
2. The site must have pages with contact information and a well-designed privacy policy. This will help to increase the level of trust in the resource on the part of the checking algorithms.
3. There should be no aggressive or provocative details in the texts and images on the pages. Mentions of prohibited topics and brands are also unacceptable.
4. The language of the site must correspond to the language of the region in which the offer is being promoted. Any discrepancy in this plan can lead to a blockage.
Special attention should be paid to the choice of the domain and the name of the site. They should be unique, reflect the category of activity and inspire confidence. Using reliable hosting services will also help to increase the level of trust.
After completing the white configuration in accordance with the traffic source policy, the page should be linked to a tracker or other tool for managing customer flows. When launching a campaign, you need to take into account the status of users, dividing them into real users and checking bots.
Conclusion
The ability to effectively apply professional tricks to circumvent moderation and blocking of advertising campaigns is an indispensable skill for arbitrageurs seeking to profit from gray and especially openly black offers. Using a White Page is a key element of the strategy for quickly and successfully passing checks and attracting leads. Proper use of this tool requires careful attention to both the technical aspects and the quality of the content.