Professional Affiliate Marketing Manual
If you are new to the professional internet affiliate marketing business playing field, you may be wondering what affiliate marketing is all about. In simpler terms, it is about marketing and promoting the products / services of some other company on the Internet. You, the professional affiliate marketer, promote through any medium available to you (your ezine, blog, email, online advertising, etc.), which then sends traffic and customers to another company's website, which you then do all work: developing, selling and endorsing the actual products and / or services; close the sale; process orders, receive payments and make delivery; etc. - for the paying customer. You, as the seller and source of that business, are paid a commission for your work. That's!
The entire business deal is essentially about revenue sharing. The business that provides the product or service being sold is generally called an affiliate merchant and shares the income it generates with you, the affiliate marketer, by sending business their way. In most cases, the affiliate marketer drives that business through various forms of legitimate advertising techniques across a wide variety of online avenues and platforms.
Note that generally the affiliate merchant does not pay anything for "marketing" and promotion until a sale has occurred. In this way, the trader can minimize both risk and expense. In theory, the affiliate can be rewarded more generously for taking that marketing risk and expense. However, since the affiliate marketer does not need to bear the risk, investment, and expense of developing and supporting a product / service and managing a sale, the relationship is largely seen as a win-win, and every party. focuses on the part of the business that they are good at and interested in.
Track, calculate and pay affiliate income
How the affiliate merchant is paid for their work is entirely up to the affiliate merchant. In virtually all cases, the deal is managed entirely through an automated system, and the merchant uses internet server-based software that gives an affiliate marketer a unique ID or link code that the marketer must use to identify all traffic and clients you send. to the merchant. This is really the only way the merchant can properly identify, credit, and compensate the right affiliate for any business generated.
In some cases, an affiliate merchant uses the resources of a much larger affiliate network service (like Commission Junction, LinkShare, etc.) to run their affiliate program. Some other merchants, on the other hand, choose to run their own in-house affiliate system, keeping their program separate from that of others. However, in virtually all cases, the basics of how an affiliate program tracks and calculates affiliate commissions follow what is outlined above.
The merchant generally specifies the financial terms in advance (payment periods, minimum payment thresholds, when and how the money is paid, etc.), if they use the services of a third-party service or if they run their own affiliate program internally. How an affiliate is ultimately paid will depend on these predetermined details, and they can span the gamut, from receiving payments online through services like Paypal, to having funds transferred directly to an affiliate's bank account, to having a physical check printed and mailed directly to the member. .
Although there is obviously a level of trust in the merchant involved in this deal, it works because it is not only beneficial for the affiliate merchant to maintain a good working relationship with their affiliates to grow their business and ensure their continued success, the seller community Affiliate Professionals is pretty tight-knit with extensive communication channels that quickly reports on any cloudiness and negative business deals. On top of that, affiliate programs that run on third-party network services offer an additional layer of protection and trust to the affiliate, and the networks help ensure that all transactions are properly tracked, calculated, and compensated. This is one of the reasons why many professional affiliate marketers often adopt the policy that they will only work with affiliate programs managed through these third-party affiliate network services.