LIFE GRASS - JUICE FROM WHEAT SPROUTS
About the project🗺️:
- target audience: boys, girls engaged in sports, fitness, watching their figure & health, eating properly
- geography: Ukraine
- KPI: there was no clear KPI, because the product is new, and it was necessary to reduce the cost per purchase as much as possible
We were approached by a producer of an unusual product - natural juice from wheat sprouts.
The juice is supplied in packs of 30 pieces, as the juice course is designed for a month. The price of buying the course was $64, so at the initial stage, it was necessary to focus on a solvent audience.
What did we do 📊:
In the beginning, approval was 40%, which the client was not satisfied with at all. But the customer didn't have any analytics tools and we really insisted on connecting AmoCRM. We also connected UTM tags, conducted a thorough analysis, and concluded that a high percentage of confirmed orders are mainly in large cities and this audience is engaged in fitness.
After reconfiguration, the lead price remained the same, but the approval doubled and amounted to 75%.
We started work on January 15. Initially, we launched different creatives for the test to understand what they click on better. The images were both with juice, and with beautiful girls drinking juice.
At the end of the two days of the test, the best creatives came, just with juice, without girls.
Summing up 💰
The approval was 75%. The audience "Fitness and Healthy Lifestyle" proved to be the best.
The price of the client's lead was quite satisfying. And when we"repaired ads", the % of confirmed orders immediately went up.
- $9000 budget
- $3.5 cost per purchase
- 75% approval
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