A new market study, titled “Global Content Intelligence Market Research Report Size, Status and Forecast 2017-2023” has been featured on Market Research Future.
The study takes a closer look at the major economic turmoil, with a focus on the recent COVID-19 pandemic disruptions
The global content intelligence market was valued at USD 280.8 million in 2018 and is expected to register a CAGR of 33.2% during the forecast period to reach USD 2,653.2 million by 2025. The growth of the market can be attributed to the increasing adoption of enterprise content management (ECM) systems, automated content-centric processes, and analytical solutions to identify the target audience and increase the conversion rate.
Furthermore, increasing adoption of technologies such as artificial intelligence (AI) and machine learning (ML) as a part of content intelligence solutions and high demand for personalized content services to improve the customer experience are likely to pave the way for the growth of content intelligence market during the forecast period. However, huge volumes of unstructured data and lack of data redundant solutions that limit the vendors to identify the target customers are some of the factors expected to hamper the growth of the content intelligence market during the assessment period.
Source: MRFR Analysis
In April 2019, Acrolinx GmbH, one of the major providers of artificial intelligence software for enterprise content creation, launched Acrolinx version 5.4, the latest software platform to improve content creation and customer experience . The enhancement includes analytics dashboards configuration, term harvesting and findability dashboards, and check selection features that help the end user to find relevant information and gain insights instantly.
In July 2018, TrackMaven Inc., one of the marketing analytics and reporting solution provider, expanded its business unit in Brazil in partnership with Polis Consulting, a leading Brazilian marketing analytics firm. The partnership allows Polis Consulting to commercialize TrackMaven analytics platform and consulting services in Brazil.
In May 2017, Smartlogic, a company engaged in the provision of information retrieval, text analytics, and knowledge management solutions launched Semaphore platform integrated with natural language processing (NLP) with integration and performance improvements. The platform simplifies the model building process with new learning models and associated learning algorithms that can effectively analyze information to provide accurate classification results.
The global content intelligence market has been segmented based on component, deployment mode, organization size, end user, and region.
By component, the global content intelligence market has been bifurcated into solution and services. Furthermore, by service, the market has been subdivided into professional services and managed services. The professional services segment has been categorized into content engineering services, content strategy services, and other support services.
By deployment mode, the market has been segmented into cloud, on-premise, and hybrid.
Based on organization size, the market has been bifurcated into small- and medium-sized enterprises and large enterprises.
Based on end user, the global content intelligence market has been categorized into BFSI, education, healthcare, government, manufacturing, IT and telecommunication, media and entertainment, and others.
The global content intelligence market has been categorized on the basis of geography into North America, Europe, Asia-Pacific, the Middle East and Africa, and South America.
North America accounted for the largest market share in 2018 and expected to dominate the global content intelligence market during the forecast period. The market growth can be attributed to the early adoption of AI and ML-based solutions for content management and the presence of a large number of vendors in the market.
The Asia-Pacific is anticipated to be the fastest-growing geography in the content intelligence market during the assessment period. The market growth can be attributed to the increasing number of start-ups and industry collaborations to provide artificial intelligence content marketing solutions for various industry verticals.
The vendors operating in the content intelligence market are mainly from the US and European countries. The market players primarily follow organic and inorganic growth approaches to offer AI and ML-based content intelligence platform solutions. Furthermore, the emerging economies of Asia-Pacific are expected to adopt a collaborative approach among the vendors during the forecast period. Moreover, the overall content intelligence market is also witnessing an increase in the number of startups to provide content intelligence platforms across industry verticals.
MRFR identifies some of the key players of the global content intelligence market include Adobe (US), TrackMaven, Inc. (US), Ceralytics (US), Idio Ltd (UK), Curata, Inc (US), BuzzSumo (UK), Conductor (US), Vennli (US), Persado (US), Concured (UK), Acrolinx GmbH, (Germany) M-Files (Finland), OpenText (Canada), Socialbakers (Prague), Atomic Reach (Canada), OneSpot (US), Abbyy (Russia), Content Insights (US), Knotch (US), and Smartlogic (US).
- Marketing Managers
- Content Platform Providers
- Commercial Enterprises
- Systems integrators
- OTT Providers
- Value-added Resellers
- Cloud Infrastructure Agencies
- Research Firms
- Government Agencies, and Non Profit organizations
- content intelligence platform
- business intelligence course content
- artificial intelligence content marketing
- content intelligence tools
- content intelligence software
- content marketing intelligence
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