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The global crowdsourced testing market is expected to reach USD 2.85 billion by 2025, registering a CAGR of 8.2% during the forecast period 2019–2025. In this report, Market Research Future (MRFR) includes the segmentation and dynamics of the market to offer a better glimpse of the coming years.
The increasing need to manage quality assurance of software for better customer experience and growing demand for cost-effective software development process are key factors driving the growth of the crowdsourced testing market. In recent years, the testing procedure has undergone several changes. Till now, software/app or website testing was largely done internally. However, such practice was not that comprehensive and cost-effective for the enterprise, which led to complexities. Also, the internal testing process was time-consuming leading to irregularities in time to market. With crowdsourcing testing, enterprises can get receive feedback about their website, software or application in much less time and at comparatively low cost.
Crowdsourcing testing gives the opportunity to the enterprises to receive testing feedback from a community of expert testers, the entire testing process becomes more comprehensive and correct. Nowadays, a large number of startups and even big firms are looking for crowdsourcing testing solution. Companies like Uber, Spotify, Microsoft Corporation, Google Inc., and Saatva among others have been using crowdsourcing testing solutions in order have an efficient quality assurance process for their apps, website, and software. Due to the growing demand for crowdsourcing testing solution among enterprises, the market is significantly growing. Moreover, it is expected that, with growing competition across industry verticals and the need to reach market faster, crowdsourcing testing solutions are expected to be adopted, and boost the market in forecast period as well.
The adoption of crowdsourced testing is specifically increasing among small- and medium-sized enterprises due to the flexibility it offers to them. Also, with the entrance of various crowdsourced testing providers in the market, enterprises have various vendors to evaluate before selecting the solution vendor, which in turn is creating competition in the market. Also, with the introduction of more affordable and comprehensive testing solution, the popularity of crowdsourcing testing is increasing. All these developments in the market are driving the market forward.
The global crowdsourced testing market has been segmented on the basis of type, platform, organization size, vertical, and region.
Based on type, the crowdsourced testing market has been segmented into functional testing, security testing, usability testing, localization testing, and others. Functional testing and usability testing accounted for the larger share in 2018. Functional testing is a quality assurance process which is initiated to verify the functionality of the software. A large number of enterprises use crowdsourced functionality testing for their apps and websites. For instance, in 2019, Saatva, an e-commerce firm opted for crowdsourcing functionality and usability testing offered by test IO. Similarly, Bluprint, a video on-demand service provider turned towards crowdsourcing usability testing solution offered by Applause App Quality, Inc. The snippets of the case study show that usability and functionality crowdsourcing testing solution is quite popular among various industry verticals specifically retail and e-commerce.
By platform, the crowdsourced testing market has been segmented into web-based, mobile-based, and others. Web-based or website-based platform accounted for the largest market share in 2018; it is expected to register substantial growth in the forecast period. Nearly, all enterprises require a website that is easy to use and navigate; they often look for usability and functionality testing services, in order to have a best in class website. The mobile-based platform segment is projected to register the highest CAGR during the forecast period.
Based on organization size, the crowdsourced testing market has been divided into small & medium-sized enterprises and large enterprises. The large enterprises segment accounted for the larger market share in 2018; it is expected to register substantial growth during the forecast period. The SMEs segment is projected to register the higher CAGR during the forecast period. With the growing number of tech startups, their need for testing solutions is growing significantly which in turn is leading towards the growth of crowdsourcing testing market.
Based on vertical, the crowdsourced testing market has been segmented into BFSI, retail & consumer goods, IT & telecommunication, media & entertainment, healthcare & life sciences, and others. Retail and consumer goods segment is expected to register the highest CAGR during the forecast period
The prominent players operating in the crowdsourced testing market are Global App Testing, test IO Inc., Applause App Quality, Inc., Crowdsprint, Testbirds GmbH, QualiTest Group, qainfotech.com, Rainforest, Digivante, Synack.com, Infosys Limited, Bugcrowd, Planit Testing, Flatworld Solutions Pvt. Ltd, and Crowdsourced Testing SpA
The regional analysis for the global crowdsourced testing has been conducted for North America, Europe, Asia-Pacific (APAC), and the Middle East & Africa, and South America.
The market in North America accounted for the largest market share in 2018, and it is expected to register strong growth during the forecast period. The key driving factors for the growth of the crowdsourced testing market in the region include the growing demand for crowdsourcing testing solutions among enterprises operating in the US, Canada, and Mexico.
The market in Asia-Pacific is expected to grow at the highest CAGR during the forecast period. For the purpose of analysis, Asia-Pacific has been categorized into China, Japan, India, and the rest of Asia-Pacific. This growth can be attributed to the growing number of tech companies in the region and their need for efficient quality assurance of software, apps, or website.
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