How Affivalue | BetMaximus withheld €16,250 and disappeared after ownership change
We’d love to end the year with some good news — but instead, we’re facing yet another case marked SCAM.
This is a classic story: an affiliate partner negotiates traffic, gets players, agrees on payments, and then disappears with the money, passing “responsibility” around in a loop.
We’re publishing the full case — with screenshots, dates, and quotes — so other teams can avoid similar situations.
1. The Start: July 2025 — Agreements, Terms & Test
In early July 2025, Affivalue (brands Bet Maximus, Betmate, etc.) contacted our team through their manager, Mihnea @mihnea_affivalue.
We agree on the following terms:
Test cap is fully paid
Direct quote from the advertiser confirming payment of the full test cap. The only exceptions: fraud, duplicates, chargebacks, blocked/self-excluded.
Everything is clear, standard, and straightforward.
We asked several times whether the test cap would be fully paid for.
The answer was always the same:
Test cap would be paid – deductions only on blocked accounts.
2. Traffic starts flowing. Results are strong. Cap increased to 50
From July 7–10, 2025, traffic performs better than forecast.
They first offer +10 to the original 20.
Okay, we can do 50.
Work continues smoothly. The brand is satisfied.
3. August 2025 — Time for payment… and suddenly: -30% deductions
In early August, we request reconciliation.
Your total commission: 10 400 EUR.
We ask where the missing €3,900 went.
30% chargebacks / closed / self-excluded.
30%? On UK PPC traffic? On a test cap?
- the maximum acceptable cut is 3.5%
- 30% is impossible
- this was not part of the agreed terms
- the test cap must be fully paid for
This is standard compliance. We cannot pay for closed/self-excluded accounts.
We still try to resolve things constructively.
4. We offer a compromise: max 2 FTD cut. Asking for management review
Mihnea promises to pass this to management.
Management can approve 11 050 EUR.
Still far from the real amount.
5. Pressure, negotiations, and finally — verbal agreement on €12,350
— Either 100% of test cap (as agreed)
— Or a technical cut of max 5%.
After a couple of days of silence:
Best we can do: 12 350 EUR (minus 3 FTD)
We agree — a compromise to get something paid.
We issue invoice #2409_147011.
Company: GLADIATOR HOLDING N.V.
This invoice is very important. Management is aware.
6. September 2025 — more traffic, total balance reaches €16,250
Your total winnings with all commissions approved are 16 250.00 EUR.
This amount appears in the Affilka balance — officially recorded on the platform.
7. First attempt to stall: offer to pay… €5,000
When payment time comes, Mihnea suddenly writes:
Management can pay 5 000 EUR immediately, rest next month.
We are still monitoring your traffic quality.
With cuts agreed and final numbers fixed?
— No. We agreed on €13,000 for July–August. — You pay in full. — Then we continue working.
Mihnea agrees to speak with management.
8. Notification of ownership change
On November 14, 2025, Mihnea writes:
Brands are sold. I’m leaving the company. New owner will take over.
- he transfers the case to the new owner
- highlights the importance of invoice #2409_147011
- confirms the debt
All data was transferred.
9. New Owner (UpScale Affiliates): “We know nothing. Talk to the previous owners.”
We’re introduced to the new manager.
— There is a €16,250 debt. It's in the account, confirmed, and invoiced.
— The previous owner must pay.
— The previous owner said they transferred everything.
— The Affilka balance is with you, not with them.
— You accepted the system, stats, and players.
— Which means the obligations as well.
— Contact the previous owners.
10. Trying to move the issue to a call
To finalise the situation, we request a call:
11. Final fact
Affivalue / BetMaximus / UpScale Affiliates are withholding:
€16,250 in confirmed commissions
- are visible in the Affilka balance
- are confirmed in writing
- are tied to an issued invoice
- were promised for payment
- were part of the agreed test cap
The previous owner shifted responsibility to the new one.
The new owner refuses to take it — despite:
- taking over the account,
- taking over the stats,
- taking over the players,
- but conveniently not taking over the debt.
12. Why are we publishing this case
We don’t create scandals. We don’t threaten anyone.
We always resolve issues through dialogue.
- receives traffic,
- confirms commission,
- signs an invoice,
- promises payment for two months,
- disappears,
- transfers ownership,
- and the new owner continues to work under the same brand name but “refuses responsibility”
this is no longer a negotiation issue — it is a matter of reputation.
And it is our duty to warn others.
After the last conversations, we learned we are not the only ones affected by Affivalue / Bet Maximus / UpScale Affiliates.
We ask you to share this case across chats, teams, and communities. We genuinely don’t want anyone else to end up in the same situation.