Web Content Management Market Key Insights Based on Product Type, End-use and Regional Demand till 2020-2027

GMI Research market report focuses on providing an overview of the industry through detailed market segmentation. The report has information related to the overview and scope of the market followed by the key drivers, restraints, and emerging trends in the market. This report is especially designed to include both qualitative and quantitative aspects of the industry in each region and country included in the study.

List of Significant Manufacturers in the Web Content Management Market include:

IBM Corporation
Adobe Inc
Open Text Corporation
Oracle Corporation
Microsoft Corporation
Acquia Inc.
Progress Software Corporation
Episerver
Rackspace Inc
Upland Software Inc.

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Web Content Management Market Drivers and Restraints:

The increasing trend of web-based marketing and seamless multi-channel experience is a major factor responsible for the growth of the global web content management market. Moreover, marketers are creating a high demand for content management tools, enabling them to visit their sites, fetch data of customers, and assist them in providing customized web content. Web content management software has become important for organizations' growth, as content marketing is a major element in developing a digital marketing campaign. Thus, to sustain in a competitive market and to attract more customers to view the website, marketers are rapidly aiming at the content of their website to offer an improved digital experience to viewers.

Multi-channel customer experience management is also fuelling the growth of the global web content management market. The multi-channel content management tools and services aids businesses in managing market content centrally. Content such as videos, images, texts, translations, meta-data, and product features are managed centrally and distributed to selected channels after approval. Thereby, WCM software enables in providing multi-channel customer experience by offering marketing content in desired formats through the right channels at the right time.

Segmentation: Web Content Management Market

Web Content Management Market: By Component

Solutions

Digital Marketing Management
Mobile & Social Content Management
Web Experience Management
Digital Asset Management Integration
Web Creation and Edit Tools
Content Analytics

Services

Professional Services

Training and Support
Implementation
Consulting

Managed Services

Web Content Management Market: By Deployment Type

On-premises
Cloud

Web Content Management Market: By Organization Size

Large enterprises
Small & Medium-sized Enterprises (SMEs)

Web Content Management Market: By Vertical

Media & Entertainment
Retail & Consumer Goods
Healthcare & Life Sciences
Education
Travel & Hospitality
BFSI
Government
High-Tech and Telecom
Others

Web Content Management Market: By Region

North America
United States of America
Canada
Asia Pacific
China
Japan
India
Rest of APAC
Europe
United Kingdom
Germany
France
Spain
Rest of Europe
RoW
Brazil
South Africa
Saudi Arabia
UAE
Rest of the world (remaining countries of the LAMEA region)

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