Customer Data Platform Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2027

Customer Data Platform Market Insights:

The GMI Research report provides an overall outlook of the industry through a detailed market segmentation. The report offers thorough information related to the overview and scope of the market, including the market drivers, restraints and emerging trends in the industry. This report is especially designed to include both qualitative and quantitative aspects of the industry in each region and country participating in the study.

Competitive Rivalry of the Customer Data Platform Market:

The leading players in the customer data platform market include SAP SE, Microsoft Corporation, Oracle Corporation, Zylotech, Adobe Inc., Salesforce.com Inc., Teradata Corporation, Dun & Bradstreet Corporation, Leadspace, and SAS Inc., among others.

Drivers of the Customer Data Platform Market:

The primary factors responsible for the growth of the global customer data platform market include the increase of customer channels, shifting landscape of customer intelligence, rising spending on advertising, and increasing marketing activities by enterprises globally. In a competitive business landscape, marketers deliver cost-effective and engaging customer experiences through personalized communications and interactions. Thus, businesses are emphasizing on the optimization of marketing program performance, which could decrease operational costs. Customer data platform supports marketers in reducing costs through fined-tuned operations based on deeper customer understanding. CDP allows marketers to personalize the customer experience and reduce various customer interactions needed to drive results. The software can also access cross-channel data at the customer level and offer true values to marketing activities. Due to customer data platform monetizes customer data and saves money for a business by enhancing operational effectiveness and efficiency, thus lead to an upsurge in the growth of the customer data platform market at a global level.

Based on the region, North America is expected to grow at a higher CAGR during the forecast period owing to the growing usage of big data technology, the increasing amount of data across verticals, and rising investments by companies in data analytics. Businesses majorly in the U.S. are implementing CDP solutions at a higher rate to acquire meaningful information from structured and unstructured data, thereby fuelling customer data platform market growth in North America.

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Market Segmentation:

The main objective of the study is to define market sizes of the different market segments & countries during the forecast period and analyze the values in the next six years. The detailed segments and sub-segments of the market are explained below:

Breakup by Component:

Platform
Services

Breakup by Deployment Mode:

On-Premises
Cloud

Breakup by Organization Size:

Large Enterprises
Small and Medium-Sized Enterprises (SMEs)

Breakup by Application:

Personalized Recommendations
Predictive Analytics
Marketing Data Segmentation
Customer Retention and Engagement
Security Management
Others (Data Enrichment and Data Monetization)

Breakup by Industry:

Banking, Financial Services & Insurance (BFSI)
Retail & eCommerce
Media & Entertainment
Travel & Hospitality
Telecom & Information Technology (IT)
Healthcare
Others (Automobile, Government and Education)

Breakup by Capability:

Open Access
Real-time Analytics
Audience Management
Identity Management

Breakup by Region:

North America

United States of America
Canada

Asia Pacific

China
Japan
India
Rest of APAC

Europe

United Kingdom
Germany
France
Spain
Rest of Europe

Brazil
South Africa
Saudi Arabia
UAE
Rest of the world (remaining countries of the LAMEA region)

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