Emotion Analytics Market Global Demand, Growth, Opportunities, Top Key Players and Forecast to 2026
The report prepared by the GMI Research includes an in-depth analysis of the global market and a thorough research undertaken by the analysts. An extensive study of this market alongside the fundamental aspects that may influence the commercialization graph of this industry has been given in the study. The market study covers various aspects such as geographical growth opportunities, market size, and important vendors in the market, driving factors, segmental evaluation, constraints, and competitive landscape.
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Top Companies of the Emotion Analytics Market:
- Affectiva
- Beyond Verbal
- iMotions
- Noldus Information Technology
- Cogito Corporation
- Tobii AB
- Sentiance
- NVISO SA
Drivers of the Emotion Analytics Market:
The significant factors contributing to the growth of the emotion analytics market include the strong demand for artificial intelligence and data analytics and technological advancements in emotion analytic to improve customer satisfaction. Moreover, the emerging demand for emotion analytics to create a more personalized user experience and improve enterprises' sales performance are some other factors fuelling the growth of the emotion analytics market in the upcoming years. The Internet of Things in emotion analytics enables organizations to understand human emotions in a better way and allows them to implement attractive marketing strategies.
Mobile and cloud-based biometric technologies such as facial biometrics, are widely implemented in various organizations. This factor is surging the growth of the emotion analytics market across the globe. In addition to this, the increasing significance of real-time emotion analytics to create a new consumer base, adherence to regulatory and compliance standards also propels the market growth. On the other edge of the spectrum, the misinterpretation of data is a major factor that is likely to hamper the growth of the emotion analytics market. The high costs related to the deployment and usage of emotion analytics will hinder the growth of the emotion analytics market.
Based on region, the North America region is projected to grow at a higher CAGR during the forecast period owing to the presence of developed economies like Canada and the United States, who are investing heavily in research and development. Moreover, the continuous innovation regarding emotion analytics is further surging the market growth. This region is rapidly adopting new technologies across different verticals such as financial services, banking, transportation, and logistics industries, manufacturing industries, etc.
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Segmentation of the Emotion Analytics Market:
By Type:
- Text Analytics
- Facial Analytics
- Speech Analytics
- Video Analytics
By Application:
- Sales and Marketing Management
- Customer Experience Management
- Competitive Intelligence
- Public Safety and Law Enforcement
- Workforce Management
By Organisation Size:
- Small and Medium- sized Enterprises
- Large Enterprises
By Vertical:
- BFSI
- IT and Telecommunication
- Manufacturing
- Government
- Media
- Retail
- Healthcare
- Others
By Region:
- North America
- United States of America
- Canada
- Asia Pacific
- China
- Japan
- India
- Rest of APAC
- Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
- RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Rest of the world (remaining countries of the LAMEA region)
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