Go Christmas Digest`22

1. Integrating digital and in-person communication

Key elements for human digital interactions:

• Intent decoding
• Contextual framing
• Empathetic Agility
• Supportive feedback
• Basic manners
• Self awareness
• Emotional reflection

2. Improving customer experience and understanding

• Close experience gaps quickly
• Get closer to customers
• Take unstructured data sources into account
• Pay attention to video feedback and use it

3. Decline in the sustainable development prioritization

4. ⬆ in prices and pent-up demand

• Purchasing power is getting lower

• Price isn't the only factor defining intentions to buy

5. Minority groups engagement in virtual space and customization

6.Social media as a way to be "searchable"

7. Inspiring consumers to buy impulsive

1. Uber eats x Starbucks #RedCupReason

• 2.7 million Instagram story views
• 2k promo codes applied through the influencers integrations
• 5.4 million impressions

2. Grubhub year review`20

Personalized emails have gained:

• +18% referrals
• +100% mentions in social networks

3. Galxe Christmas rave

• 7,212 community members claimed the Galxe Girl and Reindeer NFT
• Ecosystem partners had a significant increase in the followings, number of active users engaged members in the community

For more news and insights:

Go Digital

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